Mentoring
As people are struggling to navigate their career path during these crazy times, they need a guide. We are obligated to share our knowledge, insights and our support.
Convey & Confirm
Confirmation is now more important than ever because so many of us are working remotely.
Message vs Mission
People often confuse mission and message. Mission is about what you do. Message is about why what you do matters.
How to Stay in Control When On the Spot
Seasoned business pros and corporate executives invest heavily in media training so they can deliver their messages clearly. Their calm, unflappable demeanor comes after intensive preparation and practice. This post offers a few lessons from media training that you can apply to everyday business situations.
Creating Messages that Will Change Your World
If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.
How to Make Messages that Make Your Audience the Hero
Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.
How to Communicate During Times of Uncertainty and Disruption
Under the shadow of coronavirus, volatile financial markets and fractured politics, uncertainty, fear and doubt abound. Effective communications can help us navigate trying times. This blog offers some tips for how.
Two Powerful Questions You Should Ask Everyday
If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.
How to Avoid Good Intentions that Lead to Bad Messaging
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
How to Get Beyond “Nice to Have” to Be a “Must Have”
Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.