Call Us Today! 1 (301) 340-6831|info@waingergroup.com

Influence and Thought Leadership

The Secret to Better Writing: Word Conservation

The California drought brings into sharp focus the value and fragility of a vital natural resource. After four years of little rain, the state is so parched and the situation so dire that the governor imposed severe restrictions on water usage, and those who appear to defy those limits find themselves in the headlines.

By |2018-06-02T12:54:38-04:00August 10th, 2015|Categories: Influence and Thought Leadership|Tags: , , , , |0 Comments

Don’t Use the Word Strategic Unless You Mean It

It seems everyone and everything these days is strategic.  We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.

Communications: Reducing the Trust Deficit

Brian Williams may have disappeared from our television screens.  But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust.   For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.

Crisis Communications Done Right – Powerful Lessons

When the going gets tough, the tough get going—with words and action. Nowhere is this more apparent than in CEO Tony Fernandes’ response to the crash of AirAsia flight 8501.