It seems everyone and everything these days is strategic. We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.
It seems that my opinion is in high demand these days. Companies from Comcast to Toyota to my neighborhood dining spot all want to know how they are doing. Or do they?
Brian Williams may have disappeared from our television screens. But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.
When the going gets tough, the tough get going—with words and action. Nowhere is this more apparent than in CEO Tony Fernandes’ response to the crash of AirAsia flight 8501.
Elizabeth Lauten, formerly the communications director for Rep. Stephen Lee Fincher (R-Tenn.), is the latest casualty of nasty and thoughtless social media postings.
An extraordinary front page of last week’s Washington Post stopped me in my tracks and sent me back to the grocery store cash register to grab an actual paper. And I have the late Ben Bradlee to thank for it.
An article in The Washington Post that caught my attention this week chronicles Taylor Swift’s brilliant lead-up to the release of her next album. In keeping with our spotlight on branding this week, let’s look at this as a story about how to fortify an already powerful and strong brand.
Feeling underappreciated? Here’s a refresher about why marketing and corporate communications executives matter so dearly to the larger organization. Pull these out these anytime you’re challenged about your job, or want to strengthen your ties to other top leadership.