WOULD YOU LIKE TO BE THE HABIT YOUR CUSTOMERS AND CLIENTS DON’T WANT TO BREAK?
You can by mastering two things: consistency and innovation.
People keep coming back when they expect to have a positive experience and when they feel respected and cared for and about.
That means you have to make it easy to do business with you.
Can they find you easily? Is it easy to access your product or service?
Are you available to them when they need you?
And if something does go wrong, are you accountable?
The other half of this equation is innovation, not getting stale. Continually modifying your products and services to meet your customers’ and clients’ changing needs.
You have to pay attention to trends in your industry and the world and the problems your customers or clients face.
If you master this equation, you will achieve cumulative advantage and cumulative advantage gives you a competitive advantage.