Feeling underappreciated? Here’s a refresher about why marketing and corporate communications executives matter so dearly to the larger organization. Pull these out these anytime you’re challenged about your job, or want to strengthen your ties to other top leadership.
It’s our experience that many top executives in communications and marketing feel undervalued, underappreciated, or even misunderstood. You may be the last people to know about a new strategy, product or a brewing crisis. Maybe you feel like the rope in a game of “tug of war.”
In our last blog post, we wrote about the need to Leverage All Your Communications. To become adept at leadership communications, we have to better connect with our internal and external audiences. We need to become more strategic in our actions and consistently express value within our organization and with our enterprise’s key audience(s).
At ASAE’s Marketing, Membership, and Communications Conference this week in Washington, we posited in our breakout session that key association executives—those who routinely practice leadership communications—should be like orchestra conductors: strategic in their directions, clear in their messages, and composed in their performance.
Heading for the beach or pool? Or maybe just the backyard? We can still prepare to hit the ground running with some tuned up leadership communications once September rolls around.
We enjoy telling our clients, “Show, don’t tell,” when we suggest more effective ways of communicating their value. Now, how about, “Show while you’re telling?”
President Obama’s decision to appear on Funny or Die’s “Between Two Ferns” with Zach Galifianakis was a gutsy and weird decision. Gutsy, because he pushed the envelope, going few presidents have dared go before: an edgy comedy show—in this case, a place where the millennials that are so essential to the success of the Affordable Care Act are spending their time.
A great Olympic moment occurred not on the medal podium but on the sidelines as dejected snowboarder Shaun White failed to achieve his dream of capturing a third gold and earning a unique place in the history books.
Filmmaker Woody Allen once noted that, in Hollywood at least, “80 percent of success is showing up.” In public relations and leadership communications, 80 percent of success comes from following up and following through. It’s not enough to stake the claim; you also have to deliver on it.