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Wainger Wisdom2018-09-14T14:26:47+00:00

Wainger Wisdom

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand. Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

The Amazing Secret to Success: Clarity

In the movie, Deconstructing Harry, one of the characters, Mel, played by Robin Williams, is an actor about to shoot a scene. The cameraman is agitated because Mel looks blurry.  The cameraman thinks at first that there must be something wrong with his lenses.

Beware What You Say in Public; You Just Might Get Fired

On a hot summer day in 1999, I was driving to a meeting that my boss asked me to attend in his stead.  Traffic was bad. I was late and frustrated that I would not be showing up on time.  I’m speeding along the George Washington Memorial Parkway in Virginia and someone cuts me off. Annoyed, I flipped her the bird.

The Amazing Superpower of a Great Metaphor

Some people view TED and TEDx events to be inspired, to learn and to connect with other seekers and skeptics.  This year’s TEDx Mid-Atlantic – with the theme of Superpowers – certainly had all of those components.  But as a communications professional who works with executives and their teams on how to be understood to drive value and positive change, I listened to the talks with a different ear.

The Powerful Communications Secret in Lenore’s Scarf

At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation.  A beautiful white scarf with a tiny gold design was draped perfectly around her neck.

Avoid the 7 Deadly Media Relations Sins

Earlier this week, I had the great pleasure of speaking to the Society of Marketing Professionals DC Chapter about how to pitch the media.  Most of the people in the room were primarily focused on marketing and business development.

Don’t Let An Algorithm Exploit Your Story

We don't often consider the ethics of telling our story.   Mother's Day email reminders opened my eyes to the challenges of storytelling in the digital age.  Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.

The Power of Communicating in Shades of Gray

I don't know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.”  It is us vs. them.  For or against.  My way or the highway.  Fragmentation and confrontation occurs in every aspect of our lives.

By |January 17th, 2017|Categories: Branding and Positioning|Tags: , , , , , |0 Comments

Avoid the Porosity of Information Trap

Information about our organizations and our employees flows freely across the Internet in ways we don't expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.

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