Wainger Wisdom
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand. Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
6 Reasons to Hire a Professional Facilitator for your Next Meeting
We’ve all been in retreats or meetings that go off the rails, are unproductive or unnecessary. Why? Poor planning, lack of an agenda and insufficient management of the conversation. As a result, meetings are viewed with dread as time wasters, and opportunities to tap into the collective wisdom of teams to identify solutions and advance fresh thinking that opens up possibilities for business growth are missed. Worse yet, a poorly run meeting can deepen disagreement and discord.
Five Qualities of Good Communications Consultants
Attention spans are short. Inboxes and social media feeds are flooded. Solid useful information is obscured by trivia, advertising, spam, and misinformation. As a result, it’s tough for businesses and nonprofits to get past the clutter so their messages are heard. A good communications [...]
How to Build Your Communications Confidence and Skill Now
“I used to be good at delivering my message and now I am out of practice." That is what a smart and innovative CEO told me recently as we discussed preparation for a significant pitch. Pandemic hibernation and a move to virtual meetings, rather [...]
7 Ways to Ensure the Biggest Bang for Your Communications Dollar
With the first quarter of the year nearly complete, now is a great time to check in on the effectiveness of your communications investments. Stop wasting time and money on initiatives that are not performing. Here is a checklist to guide you.
Mentoring Monday
On Monday I had the great honor to participate in the Washington Business Journal's #MentoringMonday. And it was so inspiring to be around so many talented and strong women.
How to create fearless marketing one relationship at a time
My biggest fear when I started my company more than 20 years ago was that I wouldn’t get any business. As it turned out, I didn’t have to dial for business because I had strong relationships with people who trusted me, valued my skills and wanted to help me. This post offers some tips for building these relationships.
4 Ways to Show Your Clients Why You Are Valuable
No matter what our endeavor, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don't get traction because the people behind them struggle to communicate what matters most to their audience: why are you valuable to me?
How to Restore Trust When You Have Made Your Customers Angry
I loved Southwest Airlines. Until now. This once trusted brand has shaken my confidence and that of so many others. When a trusted brand like Southwest lets so many people down, the costs to reputation and to repair the damage are high. Businesses and nonprofits alike would be wise to learn from their mistakes. Here are a few tips.
Wainger Group Holiday Message
I'm sitting in my office with one of Wainger Group's most trusted and valued employees, Buddy. And together, we want to wish you a very happy holiday season and a healthy and prosperous New Year.
Your First Resolution for 2023: A Communications Plan
Creating a communications plan can feel overwhelming. But don't look at your roadmap as another box to check. Instead, think of it as a useful tool to move you and your organization forward.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: