In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand. Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation. A beautiful white scarf with a tiny gold design was draped perfectly around her neck.
Earlier this week, I had the great pleasure of speaking to the Society of Marketing Professionals DC Chapter about how to pitch the media. Most of the people in the room were primarily focused on marketing and business development.
We don't often consider the ethics of telling our story. Mother's Day email reminders opened my eyes to the challenges of storytelling in the digital age. Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.
There is a right way and a wrong way to apologize. A poorly executed apology can make a bad situation worse.
I don't know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.” It is us vs. them. For or against. My way or the highway. Fragmentation and confrontation occurs in every aspect of our lives.
Information about our organizations and our employees flows freely across the Internet in ways we don't expect. A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.
Most enterprises approach communication from a “Prism of Me,” as opposed to a “Prism of Value.” Think of it this way. A prism takes white light and refracts it to create Technicolor rays.
After a few hours of staring at the blank Word document on my screen, I had had enough. My creative writing was hardly that. I was starting to surf the Internet for Real Housewives gossip and knew I needed an intervention.
Imagine you had to pay $100 for every word, whether in email or conversation. Would it change the way you write and speak? Odds are we’d be much briefer. So much of our online and spoken discourse is filled with unnecessary words.