If you want to persuade and motivate people to join your team, buy your product or support your cause, you must create a compelling message. Answering these two questions will help you connect, convince and influence those who matter most to your success.
Sharing client stories is a powerful way to demonstrate your impact. But only if you respect the dignity and power of your subjects. Here are tips for doing this ethically.
Saying thank you is one of the most important things we can do every day. Here are some tips on how to effectively express your gratitude.
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.
Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.
Building a powerful brand is so much more than about advertising and social media. This blog offers practical tips to make your brand amazing.
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.
Thought leadership can increase your visibility and build your credibility in the marketplace. But here's the rub: to be a thought leader, you have to have thoughts that matters. Find out the seven things you need to do to establish yourself and your company as a thought leader.
When it comes to framing messages, conventional wisdom says going negative is best. But sometimes sounding the negative note isn't the one that will get your point across. Knowing which side of the message coin to flip--positive or negative--is key.
