WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Leadership Communications: One Equals the Other
Good leaders have vision. Great leaders have vision and the masterful the ability to communicate it, thus captivating others to embrace and support it. Nowhere was the intersection of leadership and communications more evident than in the remarks by His Holiness the 14th Dalai Lama when he spoke at the Anwar Sadat Lecture for Peace at the University of Maryland.
Targeting Audiences: Definition & Outcomes
One of the most important and yet often most poorly thought through parts of strategic communications planning is targeting audiences. Most organizations and companies don’t delve deeply enough with their communications plan. They see their audiences as monoliths.
SPOKESPOWER: Spokesperson Power
The events of last week – from the terrifying explosions at the Boston Marathon to the devastating fertilizer plant explosion in Texas were defined by chaos, a lack of clarity about what happened and why, and enormous amounts of misinformation.
Public Relations IS Community Building
An article in the most recent Harvard Business Review got me hopping angry because it undercuts the value of PR and communications. Some background: The piece was about TED, that marvelous convener of great minds and ideas, and how it had appeared to lose control of its brand through its TEDx gatherings.
Five EZ Steps to Communications Planning
April 15, that dreaded day when taxes are due, has me thinking more about the nuts and bolts of communications planning. Looking at the pages of tax forms that need to be filled out (there is nothing EZ about this) reminds me of how [...]
5 Reasons You Need a Communications Plan
Is your company or organization churning out press releases every week that don’t get picked up? Are you spending money on digital and print advertising but seeing sales decline? Are your employees unable to send a consistent message about your organization to customers or donors?
The Spokesperson and Media Relations
s we approach spokesperson training and media relations, our clients frequently tell us that they don’t want to do media interviews because they are always misquoted and the media is “out to get them.”
Customer Service: Communicating a Great First Impression
Walking into the office of a real estate services firm recently, we were met, not by a receptionist, but by the “Director of First Impressions.” And the woman in that job lived up to her title, warmly greeting us and making us feel welcome and upbeat for our meeting.
Staking Your Marketing Claim
Marketing comes in more than one flavor! There’s a new revolution going on in a small Russian town. Pskov, a city of 200,000 in northwest Russia, has declared itself the home of the Czar Pancake. The townspeople are on a quest to show the world that theirs is the place to be for Lenten festivities known as Maslenitsa or Butter Week.
Clear Language Does Matter and It’s Worth the S.W.E.A.T
Clarity of language counts. Take, for instance, Secretary of Education Arne Duncan, who found himself at the heart of a firestorm over imprecise language. While discussing the sequestration effect on the Sunday morning talk show circuit, he said ”there are literally teachers now who are getting pink slips, who are getting notices that they can’t come back this fall.”
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: