WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Five EZ Steps to Communications Planning
April 15, that dreaded day when taxes are due, has me thinking more about the nuts and bolts of communications planning. Looking at the pages of tax forms that need to be filled out (there is nothing EZ about this) reminds me of how [...]
5 Reasons You Need a Communications Plan
Is your company or organization churning out press releases every week that don’t get picked up? Are you spending money on digital and print advertising but seeing sales decline? Are your employees unable to send a consistent message about your organization to customers or donors?
The Spokesperson and Media Relations
s we approach spokesperson training and media relations, our clients frequently tell us that they don’t want to do media interviews because they are always misquoted and the media is “out to get them.”
Customer Service: Communicating a Great First Impression
Walking into the office of a real estate services firm recently, we were met, not by a receptionist, but by the “Director of First Impressions.” And the woman in that job lived up to her title, warmly greeting us and making us feel welcome and upbeat for our meeting.
Staking Your Marketing Claim
Marketing comes in more than one flavor! There’s a new revolution going on in a small Russian town. Pskov, a city of 200,000 in northwest Russia, has declared itself the home of the Czar Pancake. The townspeople are on a quest to show the world that theirs is the place to be for Lenten festivities known as Maslenitsa or Butter Week.
Clear Language Does Matter and It’s Worth the S.W.E.A.T
Clarity of language counts. Take, for instance, Secretary of Education Arne Duncan, who found himself at the heart of a firestorm over imprecise language. While discussing the sequestration effect on the Sunday morning talk show circuit, he said ”there are literally teachers now who are getting pink slips, who are getting notices that they can’t come back this fall.”
Customer Service: Communications + Action Conveys Caring
In this day of impersonal “press 1 for more options” customer service, PNC Bank really does stand out. They’ve made it a competitive advantage to provide the best in service – and they really do. I switched banks about six months ago because I got tired of the unfriendly treatment I got at the big, global bank I had been with for nearly 20 years.
Strategic Communications: 4 Reasons NOT to Hire a PR Firm
A communications or public relations practitioner may be your best ally and resource when seeking or refining strategic communications to reach key audiences, build support, and deliver more dollars to your bottom line.
Leadership Communications Lessons from Plumbers, Pilots and Shoe Salesmen
Some of the best teachers of communications strategy and examples of leadership communications are not found in PR and journalism programs in colleges or universities, but in the ordinary places we go every day.
We Rob Banks: Message Development Made Simple
In the 1967 movie Bonnie and Clyde, when protagonist Clyde Barrow says, “We rob banks,” it’s more than just Warren Beatty’s braggadocio that stands out. It’s the simply clarity and outrageous truth of that brief declarative sentence. When it comes to message development, most people think they know what their message is. They’ve undoubtedly said or written it many times.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: