Does the thought of speaking on camera for a video blog, television interview or podcast send shivers up your spine? Whether you’re building a base, reconnecting with customers, or working to change minds and hearts, the ability to be comfortable and effective on-camera has never been more important.
Let’s face it, if you are like most people, you’d rather get a root canal than have to stand up and speak in front of group. And with good reason. Absent effective spokesperson training, a nervous misstep can cost you a client, cause a deal to go south or create a social media firestorm from which it is hard to recover.
The events of last week – from the terrifying explosions at the Boston Marathon to the devastating fertilizer plant explosion in Texas were defined by chaos, a lack of clarity about what happened and why, and enormous amounts of misinformation.
s we approach spokesperson training and media relations, our clients frequently tell us that they don’t want to do media interviews because they are always misquoted and the media is “out to get them.”
A recent article in the Washington Post about the summer drama over the ouster and then reinstatement of University of Virginia (UVA) President Teresa Sullivan detailed the effort of Rector Helen Dragas to put a positive public face on this action.
In times of crisis, people look to someone to lead them through it. Joe Manchin, Governor of West Virginia has done that well throughout the horrible tragedy at Upper Big Branch Mine that killed 29 miners.