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SPOKESPOWER: Spokesperson Power

The events of last week – from the terrifying explosions at the Boston Marathon to the devastating fertilizer plant explosion in Texas were defined by chaos, a lack of clarity about what happened and why, and enormous amounts of misinformation.

Staking Your Marketing Claim

Marketing comes in more than one flavor! There’s a new revolution going on in a small Russian town. Pskov, a city of 200,000 in northwest Russia, has declared itself the home of the Czar Pancake.  The townspeople are on a quest to show the world that theirs is the place to be for Lenten festivities known as Maslenitsa or Butter Week.

By |2018-11-21T08:42:50+00:00March 14th, 2013|Categories: Branding and Positioning|Tags: , , , , , |0 Comments

Clear Language Does Matter and It’s Worth the S.W.E.A.T

Clarity of language counts.  Take, for instance, Secretary of Education Arne Duncan, who found himself at the heart of a firestorm over imprecise language.  While discussing the sequestration effect on the Sunday morning talk show circuit, he said ”there are literally teachers now who are getting pink slips, who are getting notices that they can’t come back this fall.” 

Best Prep for Public Relations Pros: A Solid Liberal Arts Education

Not long ago, the daughter of a friend asked me what she should major in for a career in PR.  Without a moment’s hesitation, I said it doesn’t matter as long as you know how to think and how to write.  If you can do those two things, you’ll be successful in public relations or for that matter in almost any career.

A Public Relations Lemon Becomes Lemonade

St. Mary’s College of Maryland, a fine, public liberal arts institution, faced a big problem.  Mold sickened students and displaced 250 of them from their dorm rooms.  What did the college do?  It found a cruise ship to provide temporary housing while they remediate the mold problem.

Marketing: Is Rebranding Right for You?

Were William Shakespeare to come back today, he might find it oddly amusing the care and marketing attention companies and organizations pay to find the right name.  Companies spend hundreds of thousands of dollars and countless hours coming up with THE name–one that will help them earn big bucks, cement customer loyalty, get them attention and, in many cases, reinvigorate their brand.

Customer Service Lessons from William Donald Schaefer

William Donald Schaefer, the colorful and effective former Mayor of  Baltimore and two-term Maryland Governor who died last week,  is being remembered fondly by the well-known and ordinary alike.   Schaefer was many things and among them a master of political customer service.