The events of last week – from the terrifying explosions at the Boston Marathon to the devastating fertilizer plant explosion in Texas were defined by chaos, a lack of clarity about what happened and why, and enormous amounts of misinformation.
Marketing comes in more than one flavor! There’s a new revolution going on in a small Russian town. Pskov, a city of 200,000 in northwest Russia, has declared itself the home of the Czar Pancake. The townspeople are on a quest to show the world that theirs is the place to be for Lenten festivities known as Maslenitsa or Butter Week.
Clarity of language counts. Take, for instance, Secretary of Education Arne Duncan, who found himself at the heart of a firestorm over imprecise language. While discussing the sequestration effect on the Sunday morning talk show circuit, he said ”there are literally teachers now who are getting pink slips, who are getting notices that they can’t come back this fall.”
Not long ago, the daughter of a friend asked me what she should major in for a career in PR. Without a moment’s hesitation, I said it doesn’t matter as long as you know how to think and how to write. If you can do those two things, you’ll be successful in public relations or for that matter in almost any career.
St. Mary’s College of Maryland, a fine, public liberal arts institution, faced a big problem. Mold sickened students and displaced 250 of them from their dorm rooms. What did the college do? It found a cruise ship to provide temporary housing while they remediate the mold problem.
Were William Shakespeare to come back today, he might find it oddly amusing the care and marketing attention companies and organizations pay to find the right name. Companies spend hundreds of thousands of dollars and countless hours coming up with THE name–one that will help them earn big bucks, cement customer loyalty, get them attention and, in many cases, reinvigorate their brand.
William Donald Schaefer, the colorful and effective former Mayor of Baltimore and two-term Maryland Governor who died last week, is being remembered fondly by the well-known and ordinary alike. Schaefer was many things and among them a master of political customer service.
The bill for my Washington Post subscription came in the mail the other day and I had a decision to make. To renew or not. Until now, not renewing had never crossed my mind. Keeping up with the news is a lifelong dedication, not just a part of my media relations work.
Redskins owner, Dan Snyder is probably the most hated man in Washington, DC these days. But Washington Post columnist Bob McCartney in his column yesterday pointed out that Dan has a charitable side.