Why People Tune You Out
Abstraction is the enemy of effective communication. To break through the noise and get people to pay attention, paint pictures with words with metaphors and analogies. And your message is more likely to stick.
Responsive Communication
Something in your business has gone wrong and you are flooded with angry, negative comments. What do you do? Sometimes a statement is called for. Here are some tips for crafting the right response.
Is It Me Or My Messaging?
When your stakeholders don’t respond to your efforts to engage, one of the first things businesses do is pull up their messaging stakes, only to create more confusion. Avoid pivoting too soon and too quickly.
Be Prepared to Make People Angry
No matter how well-intentioned, a campaign you launch, a statement you make, or something you do will make some of your stakeholders angry. Thinking about the downside before you step out in public can prepare you to manage it if it happens.
How Interesting Are You?
The best personal brands are built on communicating results and impact not a laundry list of tasks.
Boy, I Wished You Hadn’t Asked Me That
When asked a question we don’t want to answer, the easiest thing to do is say “no comment.” And that can raise more questions. Here are a few tips for dancing around uncomfortable questions.
This Is One of The Most Powerful Communications Tools
Empathy is key to effective communication. When you get to step inside someone else’s world and understand what is driving their actions, you can achieve breakthroughs. Empathy is about respect and respect leads to trust.
We Have A Communications Problem
More often than not, enterprises believe that they have a communications challenge when there is something else amiss. Use a communications lens to frame challenges to uncover what is really holding you back. Rethink communications as a tool to strengthen your business.
Lessons From Stand Up Comedy
The valuable lessons I learned about presentations when performing open mic at a comedy club.
Your Message Matters But So Does the Messenger
The wrong messenger will cause people to ignore you or worse not to feel confident about doing business or working with you. You want people who can get the point across and get results.