WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
The Amazing Superpower of a Great Metaphor
Some people view TED and TEDx events to be inspired, to learn and to connect with other seekers and skeptics. This year’s TEDx Mid-Atlantic – with the theme of Superpowers – certainly had all of those components. But as a communications professional who works with executives and their teams on how to be understood to drive value and positive change, I listened to the talks with a different ear.
The Powerful Communications Secret in Lenore’s Scarf
At the recent Comnet ’17 conference, I noticed Lenore Neier of the William T. Grant Foundation. A beautiful white scarf with a tiny gold design was draped perfectly around her neck.
Avoid the 7 Deadly Media Relations Sins
Earlier this week, I had the great pleasure of speaking to the Society of Marketing Professionals DC Chapter about how to pitch the media. Most of the people in the room were primarily focused on marketing and business development.
Don’t Let An Algorithm Exploit Your Story
We don't often consider the ethics of telling our story. Mother's Day email reminders opened my eyes to the challenges of storytelling in the digital age. Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.
The Right Way to Apologize When You Have Done Wrong
There is a right way and a wrong way to apologize. A poorly executed apology can make a bad situation worse.
The Power of Communicating in Shades of Gray
I don't know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.” It is us vs. them. For or against. My way or the highway. Fragmentation and confrontation occurs in every aspect of our lives.
Avoid the Porosity of Information Trap
Information about our organizations and our employees flows freely across the Internet in ways we don't expect. A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.
Are You Confusing Mission with Message?
Messaging is critical to getting your point across. While executives and their teams talk about the importance of powerful messaging, many people don’t really understand what messages are.
The Prism of Value®: Get Your Point Across
Most enterprises approach communication from a “Prism of Me,” as opposed to a “Prism of Value.” Think of it this way. A prism takes white light and refracts it to create Technicolor rays.
Walk Your Way to Creative Writing
After a few hours of staring at the blank Word document on my screen, I had had enough. My creative writing was hardly that. I was starting to surf the Internet for Real Housewives gossip and knew I needed an intervention.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: