Good message development is a critical part of any communications plan. Despite all the talk about the importance of good messaging, it remains an elusive part of communications planning and in some cases down right mysterious to many companies and organizations.
Netflix this week rolled out a brilliant commercial campaign with wow-worthy framing of messages. It’s a story framed as news so topical and irresistible that Brian Williams dedicated an entire story to it on NBC Nightly News (remarkably airing on a network owned by Netflix’s oh-so-threatened competitor Comcast).
Good leaders have vision. Great leaders have vision and the masterful the ability to communicate it, thus captivating others to embrace and support it. Nowhere was the intersection of leadership and communications more evident than in the remarks by His Holiness the 14th Dalai Lama when he spoke at the Anwar Sadat Lecture for Peace at the University of Maryland.
One of the most important and yet often most poorly thought through parts of strategic communications planning is targeting audiences. Most organizations and companies don’t delve deeply enough with their communications plan. They see their audiences as monoliths.
The events of last week – from the terrifying explosions at the Boston Marathon to the devastating fertilizer plant explosion in Texas were defined by chaos, a lack of clarity about what happened and why, and enormous amounts of misinformation.
An article in the most recent Harvard Business Review got me hopping angry because it undercuts the value of PR and communications. Some background: The piece was about TED, that marvelous convener of great minds and ideas, and how it had appeared to lose control of its brand through its TEDx gatherings.
April 15, that dreaded day when taxes are […]
Is your company or organization churning out press releases every week that don’t get picked up? Are you spending money on digital and print advertising but seeing sales decline? Are your employees unable to send a consistent message about your organization to customers or donors?
s we approach spokesperson training and media relations, our clients frequently tell us that they don’t want to do media interviews because they are always misquoted and the media is “out to get them.”
Walking into the office of a real estate services firm recently, we were met, not by a receptionist, but by the “Director of First Impressions.” And the woman in that job lived up to her title, warmly greeting us and making us feel welcome and upbeat for our meeting.
