4 Lessons from Apple Watch to Improve Your Business

For a milestone wedding anniversary, my husband announced he had gotten me a great present. My first thought was, “Tiffany.” After all, what girl doesn’t like the blue box and the delights that might be found within it? Instead, I got something better: an Apple Watch.

4 Tips to Rebuilding a Tarnished Brand

As an avid runner and supporter of various nonprofit causes, springtime means deciding, which 5Ks and 10Ks?  Until 2012, the Komen 5K in Washington, DC, was always at the top of my list. It was a positive and powerful brand that I admired.  For more than 15 years, I ran that race until they so bitterly disappointed me with their decision to withhold funding from Planned Parenthood, which I wrote about in this post.

By |2022-02-03T23:07:28-05:00April 20th, 2015|Categories: Branding and Positioning|Tags: , , , , |

PR Disasters (and How to Avoid Them)

The last few months have seen a cornucopia of PR disasters.  My friend and colleague Rob Deigh sent around three links highlighting some embarrassing gaffes in the fashion industry. Then there was a seriously flawed ad campaign for Malaysian Airways.

By |2022-02-03T23:07:00-05:00September 29th, 2014|Categories: Media and Public Relations|Tags: , , , , , |

Five Tips to Help You Leverage Communications

In our last blog post, we wrote about the need to Leverage All Your Communications.  To become adept at leadership communications, we have to better connect with our internal and external audiences.  We need to become more strategic in our actions and consistently express value within our organization and with our enterprise’s key audience(s).

Five Qualities of Good Public Relations People

NBC’s Today show devoted a segment this week to Alzheimer’s disease, with a “PR executive” who sincerely advocated for her cause (she noted that her mother had suffered from Alzheimer’s), but struck an odd note when she said that the disease’s “negative stigma” is due to a perception that it’s a disease that “old people get.” 

By |2022-02-03T23:08:04-05:00September 6th, 2013|Categories: Media and Public Relations|Tags: , , , , |

Branding: Do You Have the Shtickiness Factor?

How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?” 

Undercover Boss: Transparency is Good Public Relations

t’s a great premise–the CEO leaves the swank office and corporate jet behind to go out into the trenches and see how the real work of the company gets done. Sometimes it means sweeping floors, getting hands dirty and hearing stories of hard work and hard lives, good managers and bad.

Social Media: The Selective Generalist

A few days ago, I heard presentations by Brian Solis, Deidre Breackenridge,  and Lee Oddenat a virtual conference that Vocus put together called Retweet: Engagement Means Business.  I’ve always been energized by how much there is too learn, how much to know in the world but after listening to these presentations, it struck me as overwhelming. 

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