You may be losing clients, job opportunities or supporters because you don’t have clear messaging. So you confuse, you bore or you turn your audience off. Here are some tips to get your messages out of the fog so the audiences who matter most to you can see and appreciate your value.
Every brand is built on a core message, an identity that seeks to resonate with consumers in a way that goes beyond product features and price points.
No matter what our endeavor, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don't get traction because the people behind them struggle to communicate what matters most to their audience: why are you valuable to me?
I hate talking about myself. Now that might seem strange coming from someone who has spent a career promoting others. I was brought up with the idea that if you do good work, people will notice it. But as we know, that isn’t how it works. Read more to learn how to get out of the self promotion trap.
Too many organizations lack clear, consistent messages. They may have great branding books and taglines but what’s missing are the messages that bring a brand to life. Here is what a messaging platform should include.
It’s hard to have a meaningful conversation when you are angry. Right now there is an anger arms race because the places on social where we have our conversations reward anger over measured conversation. How do we change that?
Setting clear expectations with clients, customers and colleagues is vital in business. When you don’t do this well, there is a world of hurt and frustration. Here are a few basic yet often elusive tips to setting expectations.
Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?
If you think communication is about writing articles or building your social media following, think again. Good communication is about connection Are you connecting or just producing copy?
Do you know whether the time and money you are investing in communicating with your stakeholders is effective? If not, it’s time for a communications audit. Here’s why it can be helpful.
