WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Communications: Reducing the Trust Deficit
Brian Williams may have disappeared from our television screens. But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.
Media Relations: Finding Your Perfect Pitch
Media relations have never been more challenging. With the speed of communications, the multitude of communications platforms, and the rise of press release distribution services, reporters and editors are simply overwhelmed by the number of pitches and press releases they receive.
Why The Team Won’t Use Your Organizational Messaging
Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort. One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.
It’s 2015: Where is Your Communications Plan?
The start of any new year frequently gives us an incentive to step back and reexamine our organization’s goals, processes, and internal alignment. It’s also a great time to dig out, dust off, and reassess your communications plan. You may have a plan. You may [...]
Crisis Communications Done Right – Powerful Lessons
When the going gets tough, the tough get going—with words and action. Nowhere is this more apparent than in CEO Tony Fernandes’ response to the crash of AirAsia flight 8501.
4 Tips to Communication Success in 2015
One of the hallmarks of successful business and nonprofit enterprises is an ability to connect and communicate with those who are most important—our customers, clients, supporters, funders, professional associates, and partners. In today’s 24/7, “always-on” world, we are all challenged to find the best ways [...]
Resolution #1: Don’t Do Stupid PR in 2015
Now is the season of resolutions, the promises that we will make to do better. As PR and communications professionals, I hope we will all resolve not to do stupid PR, the cheap tricks in order to get attention for our clients.
5 Rules for Constructive Outrage on Social Media
Elizabeth Lauten, formerly the communications director for Rep. Stephen Lee Fincher (R-Tenn.), is the latest casualty of nasty and thoughtless social media postings.
Word Mongering: How NOT to Get Anything Written
Several years ago, while working with a client -- who shall remain nameless to protect the not-so-innocent -- I found myself stuck in word-mongering hell. As told in the Huffington Post this week, we were drafting an op-ed piece for a major metropolitan daily about a timely subject.
The Paper: A Communications Vehicle You Can Really Feel
An extraordinary front page of last week’s Washington Post stopped me in my tracks and sent me back to the grocery store cash register to grab an actual paper. And I have the late Ben Bradlee to thank for it.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: