WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
The Paper: A Communications Vehicle You Can Really Feel
An extraordinary front page of last week’s Washington Post stopped me in my tracks and sent me back to the grocery store cash register to grab an actual paper. And I have the late Ben Bradlee to thank for it.
Swift Branding
An article in The Washington Post that caught my attention this week chronicles Taylor Swift’s brilliant lead-up to the release of her next album. In keeping with our spotlight on branding this week, let’s look at this as a story about how to fortify an already powerful and strong brand.
Integrity in Branding: “Where’s the Beef?”
From The Washington Post to the Patriot Ledger of Quincy, Mass., newspapers and digital outlets have peppered the Northeast and Mid-Atlantic this week with articles about Giant Food’s decision to change its meat labels, then change them back.
PR Disasters (and How to Avoid Them)
The last few months have seen a cornucopia of PR disasters. My friend and colleague Rob Deigh sent around three links highlighting some embarrassing gaffes in the fashion industry. Then there was a seriously flawed ad campaign for Malaysian Airways.
Strategic Communications: Why is Asking “Why?” So Difficult?
Little children are not afraid to ask, “Why?” Why is the sky blue, why do I have to eat broccoli…and the list goes on and on. In contrast, big corporations and organizations seem to be afraid of the “why” question preferring to focus on the “what” and even the “how.”
Framing Messages: History Counts
Entering a heavily wooded patch on my morning run, I suddenly saw a furry set of eyes peering out from the trees. It made me stop cold. I didn’t know what it was, but feared it might be a coyote or fox, both known to traverse our suburban streets, and I really didn’t want to cross its path.
Communications Training: TV Tactics
Does the thought of speaking on camera for a video blog, television interview or podcast send shivers up your spine? Whether you’re building a base, reconnecting with customers, or working to change minds and hearts, the ability to be comfortable and effective on-camera has never been more important.
6 Reasons Communications Executives Count
Feeling underappreciated? Here’s a refresher about why marketing and corporate communications executives matter so dearly to the larger organization. Pull these out these anytime you’re challenged about your job, or want to strengthen your ties to other top leadership.
Change Management: Why Your Organization Needs a Manifesto
Great nonprofit organizations on the front lines of social change often have a tough time getting people to understand what they are doing, why it is vital and, more importantly, why others should get involved.
Four Questions to Ignite YOUR Communications Value
It’s our experience that many top executives in communications and marketing feel undervalued, underappreciated, or even misunderstood. You may be the last people to know about a new strategy, product or a brewing crisis. Maybe you feel like the rope in a game of “tug of war.”
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: