How to be Amazing when Meeting Online
Business has migrated to online meetings to solve problems, stay connected and keep work going. But so many of these virtual encounters can be fraught with disaster.
How to Grab the Media’s Attention Now
The secret to grabbing media attention is the same as reaching any audience: respect for their world and knowing and delivering what they value most. Here are some tips to pitch like a pro.
1 Thing You Do That Annoys Other People and How to Stop It
The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.
6 Ways to Talk Your Way Through Conflict
Turn on any newscast and you have an opportunity to learn how to deal with conflict. Nothing feels more pressure-filled than being interviewed by a reporter on live television. There are no opportunities for do-overs, and what you say or how you present yourself is on view for millions.
Beware What You Say in Public; You Just Might Get Fired
On a hot summer day in 1999, I was driving to a meeting that my boss asked me to attend in his stead. Traffic was bad. I was late and frustrated that I would not be showing up on time. I’m speeding along the George Washington Memorial Parkway in Virginia and someone cuts me off. Annoyed, I flipped her the bird.
The Amazing Superpower of a Great Metaphor
Some people view TED and TEDx events to be inspired, to learn and to connect with other seekers and skeptics. This year’s TEDx Mid-Atlantic – with the theme of Superpowers – certainly had all of those components. But as a communications professional who works with executives and their teams on how to be understood to drive value and positive change, I listened to the talks with a different ear.
The declaration of persuasive writing
Whether you are writing an email to your boss asking for more resources or preparing an article for an industry journal, the structure that Jefferson employed in the Declaration of Independence offers a frame for getting your point across.
Avoid the 7 Deadly Media Relations Sins
Earlier this week, I had the great pleasure of speaking to the Society of Marketing Professionals DC Chapter about how to pitch the media. Most of the people in the room were primarily focused on marketing and business development.
Don’t Let An Algorithm Exploit Your Story
We don't often consider the ethics of telling our story. Mother's Day email reminders opened my eyes to the challenges of storytelling in the digital age. Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.
The Right Way to Apologize When You Have Done Wrong
There is a right way and a wrong way to apologize. A poorly executed apology can make a bad situation worse.