Media relations have never been more challenging. With the speed of communications, the multitude of communications platforms, and the rise of press release distribution services, reporters and editors are simply overwhelmed by the number of pitches and press releases they receive.
When the going gets tough, the tough get going—with words and action. Nowhere is this more apparent than in CEO Tony Fernandes’ response to the crash of AirAsia flight 8501.
Now is the season of resolutions, the promises that we will make to do better. As PR and communications professionals, I hope we will all resolve not to do stupid PR, the cheap tricks in order to get attention for our clients.
The last few months have seen a cornucopia of PR disasters. My friend and colleague Rob Deigh sent around three links highlighting some embarrassing gaffes in the fashion industry. Then there was a seriously flawed ad campaign for Malaysian Airways.
Does the thought of speaking on camera for a video blog, television interview or podcast send shivers up your spine? Whether you’re building a base, reconnecting with customers, or working to change minds and hearts, the ability to be comfortable and effective on-camera has never been more important.
All your hard work on your research, new program, client service, volunteer effort…well, you can fill in the blank…has drawn the attention of the local TV station or digital news outlet.
Recently we got a call from a company that wants to increase its visibility. Seems they were looking for a firm to write a few press releases a month. After explaining that press releases alone really weren’t going to get them where they wanted to go, the caller thanked me for my time and said they’d be in touch.
They call it the WestJet Christmas Miracle -- but it's not really so miraculous. What it is is a celebration of great public relations, tied up in a bow with style, imagination, regard for your audience, and more than a dash of fun.
NBC’s Today show devoted a segment this week to Alzheimer’s disease, with a “PR executive” who sincerely advocated for her cause (she noted that her mother had suffered from Alzheimer’s), but struck an odd note when she said that the disease’s “negative stigma” is due to a perception that it’s a disease that “old people get.”
The Tweet read, “If a girl is drunk, is it ok to have sex with her? Reply yes or no to @drphil #teensaccused.' It was deleted almost as quickly as it was posted, but the “ill-advised” question posed by Dr. Phil McGraw (or his team) drew understandable outrage. And the impact of this mind-blowing social media misstep lingered long enough to make it into this week’s edition of Time magazine.