Wainger Wisdom2024-04-29T14:14:40-04:00

WAINGER

WISDOM

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

6 Ways You Can Boost Your Workplace Culture

When looking for examples of great workplace cultures, construction trailers aren’t top of mind. But a recent experience visiting a soon-to-be completed hospital provides a powerful example of team building, accountability and results.

By |January 22nd, 2020|Categories: Organizational Alignment and Internal Communication|Tags: , , , , , , |Comments Off on 6 Ways You Can Boost Your Workplace Culture

How to Think Like an Owner to Build a Powerful Brand

When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.

By |January 9th, 2020|Categories: Strategic and Corporate Communications|Tags: , , , , |Comments Off on How to Think Like an Owner to Build a Powerful Brand

5 Powerful Resolutions You Will Want to Keep in 2020

The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.

By |December 30th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , , |Comments Off on 5 Powerful Resolutions You Will Want to Keep in 2020

How to Share Client Stories in an Ethical Way

Sharing client stories is a powerful way to demonstrate your impact. But only if you respect the dignity and power of your subjects. Here are tips for doing this ethically.

By |December 16th, 2019|Categories: Branding and Positioning|Tags: , , , , , , |Comments Off on How to Share Client Stories in an Ethical Way

How to Avoid Good Intentions that Lead to Bad Messaging

A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.

By |November 20th, 2019|Categories: Branding and Positioning|Tags: , , , , , |Comments Off on How to Avoid Good Intentions that Lead to Bad Messaging

How to Get the C-Suite to Value the PR-Suite

Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.

By |November 5th, 2019|Categories: Strategic and Corporate Communications|Tags: , , , , , |Comments Off on How to Get the C-Suite to Value the PR-Suite

How to Grab the Media’s Attention Now

The secret to grabbing media attention is the same as reaching any audience: respect for their world and knowing and delivering what they value most. Here are some tips to pitch like a pro.

By |October 15th, 2019|Categories: Media and Public Relations|Tags: , , , , |Comments Off on How to Grab the Media’s Attention Now

The Easiest Marketing Activity That Many Fail to Do

The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.

By |October 2nd, 2019|Categories: Branding and Positioning|Tags: , , , , , , , |Comments Off on The Easiest Marketing Activity That Many Fail to Do

How to Get Beyond “Nice to Have” to Be a “Must Have”

Having a great product or service isn’t always enough. There also has to be a reason to do it now. Here are some ways to become a “must have” today.

By |September 24th, 2019|Categories: Branding and Positioning|Tags: , , , , |Comments Off on How to Get Beyond “Nice to Have” to Be a “Must Have”
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