How Effective Are Your Company’s Communications Programs?
Do you know whether the time and money you are investing in communicating with your stakeholders is effective? If not, it’s time for a communications audit. Here’s why it can be helpful.
Three Basic but Often Ignored Tips for Networking
If you are a soon-to-be new grad or a more seasoned pro pounding the pavement for a job, networking is key to your success. But only if you do it well and respectfully. Here are a few tips for how.
This Is One of The Most Powerful Communications Tools
Empathy is key to effective communication. When you get to step inside someone else’s world and understand what is driving their actions, you can achieve breakthroughs. Empathy is about respect and respect leads to trust.
Your Employees are Your Most Important Audience
Despite, or perhaps because of the pandemic, internal communications is finally getting its due. Here are few tips for how to connect with employees especially as businesses contemplate a return to work.
How to Share Client Stories in an Ethical Way
Sharing client stories is a powerful way to demonstrate your impact. But only if you respect the dignity and power of your subjects. Here are tips for doing this ethically.
How to Avoid Good Intentions that Lead to Bad Messaging
A South Dakota anti-drug campaign highlights the danger of being overly cute in your message and creating confusion and derision. This is a cautionary tale.
The Most Important Question You Have to Answer
If your stakeholders are asking: "Why should I believe you?", you have lost their trust if you ever had it. Trust is the foundation of business relationships. Find out how you can build trust with those most important to you.