When you focus on delivering your product or service in a way that meets your customers’ needs, you build the relationships that build strong businesses. And that means thinking and acting like an owner to provide value always.
The New Year is a time for renewal, reset and getting our lives into shape. Now is a great time for your company or organization to tone its communication muscle. Make these resolutions to get you on your way.
Getting C-Suite decision makers to appreciate and value the PR and Communications team and what they can do for the organization is an ongoing challenge. Here are some ways to change that.
The secret to successful networking is not the initial meeting but the follow-up. Read more to find out how you connect more effectively.
The other day, I was having a conversation with a client and made the comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet,” and tweet I did with some positive response.
When Jessica Curry took her daughter Parker to the National Portrait Gallery to see the recently installed portrait of Michelle Obama, a fellow museumgoer was struck by the little girl’s expression. Ben Hines snapped a photo with his cell phone and later posted the photo on Facebook.
Most enterprises approach communication from a “Prism of Me,” as opposed to a “Prism of Value.” Think of it this way. A prism takes white light and refracts it to create Technicolor rays.
Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.
No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve.
It seems everyone and everything these days is strategic. We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.
