WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Storytelling: Show Not Tell
Earlier this week, I did a training for a company’s research and PR staff on how to improve their writing. In that presentation, I included my 10 Commandments of Good Writing. Number Six: Thou Shalt Show ‘Em Not Just Tell “Em.
Change Management: Manage Your Perspective & Read a Book
Taking a vacation break from all that change management? Here are some recommendations (not in any particular order) for reading that will change the way you think about things and help you in your work when you return.
Leadership Communications Starts at the Top
Does your company or nonprofit communicate effectively with your important audiences? If yours is like many enterprises that I encounter, the answer might be that you don’t because you don’t have a good communications team. That is a lame explanation for a failure in leadership communications.
Customer Service Lessons from William Donald Schaefer
William Donald Schaefer, the colorful and effective former Mayor of Baltimore and two-term Maryland Governor who died last week, is being remembered fondly by the well-known and ordinary alike. Schaefer was many things and among them a master of political customer service.
For More Strategic Communications, Think Sushi
Sushi is the perfect food. Simple, direct and no frills. Sushi is colorful and carefully constructed. Unlike other cuisines, sushi is light without heavy sauces. For those of us who spend our days in pursuit of the best in strategic communications, sushi offers us some powerful lessons.
Language That Neutralizes
Living in the Washington, DC area, I am painfully aware of how inflamed our public discourse is today. Just look at the rhetoric flying between the two parties in Congress over a potential government shutdown. In business interactions it’s easy to see how simple matters often get blown out of proportion. Language isn’t the only culprit but it can certainly play a role in whether the recipient of messages hears and understands what the sender intended.
Crisis Communications Planning: Be Prepared
The earthquake in Japan and dangerous situation at the Fukushima nuclear power plant reminds us of how quickly and suddenly disaster can strike. Compounding the terrible human tragedy is the sense that people do not trust the information they are receiving and feel that the power company is not telling them the truth.
1 Million Social Media Followers in 24 Hours for All The Wrong Reasons
For several years now, many have been trumpeting the death of “traditional” media. But the Charlie Sheening of America and his record setting 1 million Twitter followers in 24 hours (now grown to more than 2 million) was created by the news media. Too bad it’s so tough to find real news like rising oil prices that threaten our economic recovery, political upheaval in Libya, Egypt and other countries, joblessness, a crumbling health care system, and the fact that we are still at war in Iraq and Afghanistan.
Is Social Media Really a New Phenomenon?
Ecclesiastes tells us that there is nothing new under the sun. Each generation thinks that it has discovered something for the first time. That is the perception of many about social media. But is social media really a new phenomenon?
Public Relations: Balancing Communications
Watching the TodayShow this morning there was a fascinating segment by Richard Engel on a proposed new road through the Serengeti, an incredible 5,700 square mile park of amazing bio-diversity that is probably the only place on earth that looks like it did millions of years ago. It is home to lions, zebra, giraffes wildebeests and elephants. The 33-mile road threatens the migration patterns of these animals and this pristine and undisturbed eco-system.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: