WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Marketing: Is Rebranding Right for You?
Were William Shakespeare to come back today, he might find it oddly amusing the care and marketing attention companies and organizations pay to find the right name. Companies spend hundreds of thousands of dollars and countless hours coming up with THE name–one that will help them earn big bucks, cement customer loyalty, get them attention and, in many cases, reinvigorate their brand.
Social Media: Not Tweeting and Not Feeling Guilty
Last week, I was talking with a few nonprofit executives about communications issues they face and what kind of training in communications would be most useful to them if it were available. A huge issue, not surprisingly, is time and resources to undertake communications programs.
Congress and the President Could Use Some Good Facilitation
The debt ceiling and deficit reduction talks have stalled once again and the deadline is looming. Is it possible for President Obama and Speaker Boehner to come to a plan they can live with that will prevent default? Maybe it’s time to bring in a skilled facilitator.
Media Relations: Off the Record
Yesterday, I did a webinar on media relations, that is, how to work effectively with the media. The question most on folks’ minds was how to go off the record with a reporter.
Storytelling: Show Not Tell
Earlier this week, I did a training for a company’s research and PR staff on how to improve their writing. In that presentation, I included my 10 Commandments of Good Writing. Number Six: Thou Shalt Show ‘Em Not Just Tell “Em.
Change Management: Manage Your Perspective & Read a Book
Taking a vacation break from all that change management? Here are some recommendations (not in any particular order) for reading that will change the way you think about things and help you in your work when you return.
Leadership Communications Starts at the Top
Does your company or nonprofit communicate effectively with your important audiences? If yours is like many enterprises that I encounter, the answer might be that you don’t because you don’t have a good communications team. That is a lame explanation for a failure in leadership communications.
Customer Service Lessons from William Donald Schaefer
William Donald Schaefer, the colorful and effective former Mayor of Baltimore and two-term Maryland Governor who died last week, is being remembered fondly by the well-known and ordinary alike. Schaefer was many things and among them a master of political customer service.
For More Strategic Communications, Think Sushi
Sushi is the perfect food. Simple, direct and no frills. Sushi is colorful and carefully constructed. Unlike other cuisines, sushi is light without heavy sauces. For those of us who spend our days in pursuit of the best in strategic communications, sushi offers us some powerful lessons.
Language That Neutralizes
Living in the Washington, DC area, I am painfully aware of how inflamed our public discourse is today. Just look at the rhetoric flying between the two parties in Congress over a potential government shutdown. In business interactions it’s easy to see how simple matters often get blown out of proportion. Language isn’t the only culprit but it can certainly play a role in whether the recipient of messages hears and understands what the sender intended.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: