Somehow people have gotten the idea that being vulnerable can be a powerful marketing tool. And it might be if it’s genuine. But vulnerability to sell feels more like manipulation than genuine connection. What is, after all, true vulnerability?
The race to the top of whatever field you’re in is not won by skill, knowledge or talent alone. You also need to find something that makes you unforgettable and helps you stand out from the crowd. You need to find your “shtickiness,” in a world where the competition for our attention increases every day.
Authenticity is the new cool. To be authentic means having a clear sense of who you are, what you believe and what lines you won’t cross. Trying too hard to be authentic is a trap. This post shows you how to avoid it.
Thought leadership can increase your visibility and build your credibility in the marketplace. But here's the rub: to be a thought leader, you have to have thoughts that matters. Find out the seven things you need to do to establish yourself and your company as a thought leader.
