WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Effective Communications: The Bedrock of Customer Service
Why it that companies have forgotten that effective communications is the bedrock of great customer service? Poor communication can turn a loyal, happy customer into an enemy.
Crisis Communication: Responding in a Brand Appropriate Way
In the past month, the headlines have been filled with companies, politicians and companies facing crisis communications issues large and small. While ObamaCare tops most of the news, it isn't the only thing facing harsh criticism
Communications and Obamacare: Promises Burned, Opportunities Missed
Leadership Communications Bust It's an interesting communications phenom: opponents disdained the Affordable Care and Patient Protection Act as "Obamacare" in hopes of scoring a negative PR hit. But even in the heat of campaign battle last year, the President himself embraced the nickname, presuming that the actual [...]
Want An Effective Communications Campaign? Look at Road Races
As I hit the mid-point of the Army 10-Miler race, with breathtaking views of the Washington, DC, monuments honoring Jefferson, Lincoln, and Washington, I was struck by how running a long race is a lot like creating an effective communications campaign.
Effective Communications: It’s the Story, Stupid!
While there was no stated theme at the recent Communications Network Fall Conference, virtually every plenary and break out session focused in some way or another on the need to tell our stories better for more effective communications. I suppose this theme isn't surprising among professional communicators but it was fascinating how much of a struggle it seems to be for a group of people, who more than most, really understand storytelling.
Four Ways to Build Brand Value
The “strategic” part of strategic communications frequently involves enhancing and utilizing everyday communications to manage change and grow leadership in your sector. And integral to this is branding—and developing a brand that has meaning and value—as we wrote in the following contribution to the Huffington Post
Five Corporate Communications C’s for Happier Customers
Here’s an example of a poorly executed corporate communications plan and bad message development from the good people at Network Solutions. I received an email from the company thanking me for an order for a dot-biz web address that I didn’t want and didn’t place.
Strategic Communications that Keep the “Ship” Afloat
Organizations without clear messaging and without a strategic communications plan are like the Costa Concordia—they run aground. Rarely is there a tragic loss of life, as there was with the Mediterranean cruise liner. But there most certainly can be severe consequences: reputational damage at worst and apathy among customers and donors at best.
Five Qualities of Good Public Relations People
NBC’s Today show devoted a segment this week to Alzheimer’s disease, with a “PR executive” who sincerely advocated for her cause (she noted that her mother had suffered from Alzheimer’s), but struck an odd note when she said that the disease’s “negative stigma” is due to a perception that it’s a disease that “old people get.”
Social Media: 140 Outrage-Inducing Characters
The Tweet read, “If a girl is drunk, is it ok to have sex with her? Reply yes or no to @drphil #teensaccused.' It was deleted almost as quickly as it was posted, but the “ill-advised” question posed by Dr. Phil McGraw (or his team) drew understandable outrage. And the impact of this mind-blowing social media misstep lingered long enough to make it into this week’s edition of Time magazine.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: