About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on LinkedIn.

Spokesperson Training 101: Never Lose Your Cool

It's not been a great week for the Anthony Weiner campaign.  Aside from the candidate's own missteps, his communications director and spokesperson, Barbara Morgan, made her own mess. Speaking to a reporter from a political website, Talking Points Memo, Morgan lambasted former intern Olivia Nuzzi and her article, which painted an unflattering picture of the Weiner campaign and its team. Morgan's tirade broke just about every spokesperson training rule and used almost every expletive in the book.

Spokesperson Training: Spokes-Disasters and How to Avoid Them

Let’s face it, if you are like most people, you’d rather get a root canal than have to stand up and speak in front of group.  And with good reason.  Absent effective spokesperson training, a nervous misstep can cost you a client, cause a deal to go south or create a social media firestorm from which it is hard to recover.

Customer Service Nightmares

Today was the day I had dreaded for some time.  I had to clear up a bunch of issues with several big companies—Lowes, Comcast, Verizon, and KitchenAid.  And now with phone calls completed, I’m looking back on a day of exhausting, frustrating, and dehumanizing experiences

Crisis Communications: When Shtickiness Goes Wrong

Paula Deen, the doyenne of Southern cooking, had a really good thing going—a strong brand, a loyal following, TV shows, and a multi-million dollar empire of endorsements, cookbooks, cookware, restcookbooksAnd then it all came crashing down. 

By |2022-02-03T23:08:19-05:00June 28th, 2013|Categories: Media and Public Relations|Tags: , , , , , |

Branding: Do You Have the Shtickiness Factor?

How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?” 

Crisis Communications Planning: Your Best Defense Against Disaster

It’s 3 p.m. on a Friday afternoon and a crisis is unfolding. A reporter has heard that your CEO is about to be indicted for embezzlement.  Or there has been a terrible accident at one of your offices and someone is gravely injured.

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