Message vs Mission
People often confuse mission and message. Mission is about what you do. Message is about why what you do matters.
Yes. Our Words Really Do Matter.
Words won't change the world without being back by action. But they are a good start. Let's use them wisely.
Reframing
Too often we lead with the facts and it doesn't persuade. When the facts don't match the frame, it's the facts that get thrown out.
Healing Has Been On My Mind Lately
Communication alone can't and won't heal us, but care and communication is a good start.
I Had No Idea How a Few Words Could Change Someone Else’s Life
Before the pandemic, when I shared meals with others, I had lunch with a client. She let slip that she was unhappy with her job.
How to Avoid Becoming the Crisis – We’ve Got Enough to Manage
It doesn’t take much to create a firestorm. One tweet dashed off in haste can lead to job ousters, plunging stock prices, and reputational damage that can take years to overcome. It doesn’t have to be that way. Here are some tips for avoiding an unnecessary crisis.
Creating Messages that Will Change Your World
If you want to break through the noise, you have to have to great messages. Effective communicators know how to messages us where we hurt and where we hope. They know how to frame their product, ideas or services in ways that tap into what we most want or fear. Asking yourself, three questions will help you improve your messages.
Conquer Your Fear So You Communicate Better
Fear is one of our most powerful emotions. If we don’t know how to tame fear, it paralyzes us. Worse yet, others can use fear to manipulate us. Fear clouds our brains and stymies effective communication. Learn how to conquer yours in this post.
How to Make Messages that Make Your Audience the Hero
Finding the right messages about ourselves and our companies is hard. We have to slow down and understand just how we benefit others. It requires a commitment and sometimes even a shift in perspective. Find out how to make more interesting messages.
Winning and Success with a Powerful Purpose
In our virtual world, there is no shortage of advice. But if you want success in business or in life for that matter, having a clearly defined purpose matters. Purpose isn’t about what we do but about the impact of what we do. This post offers some thoughts on how to find your purpose.