About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on LinkedIn.

Don’t Let An Algorithm Exploit Your Story

We don't often consider the ethics of telling our story.   Mother's Day email reminders opened my eyes to the challenges of storytelling in the digital age.  Not long after my mom died in April last year, an email came from the local florist reminding me to send flowers.

By |2022-02-03T23:08:04-05:00May 25th, 2017|Categories: Media and Public Relations|Tags: , , , , , |

The Power of Communicating in Shades of Gray

I don't know about you but I am tired of a black and white world that squeezes out the shades of gray. We live in a culture where everything seems to be “either/or.”  It is us vs. them.  For or against.  My way or the highway.  Fragmentation and confrontation occurs in every aspect of our lives.

By |2022-02-23T12:51:26-05:00January 17th, 2017|Categories: Branding and Positioning|Tags: , , , , , |

Avoid the Porosity of Information Trap

Information about our organizations and our employees flows freely across the Internet in ways we don't expect.  A medium-sized start-up doing business globally – let’s call them New Company – wanted to promote new hire, Susan, someone they had snagged from Big Competitor.

Internal Communications Like Rodney Dangerfield Gets No Respect

They say that those closest to us are often the last to know things.  Nowhere is that more true than within our own companies and organizations.   Internal communications is often an afterthought.

Email: The Most Dangerous Form of Communication

Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.

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