Branding and Positioning | Page 9 of 9

Storytelling: The Power of Video

Last week I spent two days on a video shoot for a piece on the importance of affordable housing. Intellectually, I understood the arguments for affordable housing and for public policies that support it. However it was this digital storytelling about people–a bank teller, a medical assistant, a grandmother–all of whom were able to reshape their lives for the better once they had a safe and decent place to live–that helped me to fully grasp the issue. Seeing is believing.

By Liz Wainger|2022-02-03T23:08:04-05:00May 11th, 2010|Categories: Branding and Positioning|Tags: affordable housing, homelessness, minimum wage, video|

Storytelling: What If You Only Had A Sentence?

The Twittersphere was abuzz today with several posts about a website called One Sentence. It’s a place where brevity and a quick trip to the essence of the story is celebrated and honored.

By Liz Wainger|2022-03-11T15:28:15-05:00May 3rd, 2010|Categories: Branding and Positioning|Tags: BP, Doctors Without Borders, One Sentence, Storytelling, Toyota, Twitter|

Marketing: Communicator of the Week

Last week I found a marketing star in Cleveland on the campus of Case Western Reserve University. Mark, a proud member of the campus police force, made the most persuasive case for a prospective student to attend the university. We first met Mark crossing the street where he stood in his bright green vest directing traffic.

By Liz Wainger|2022-02-03T23:06:46-05:00April 7th, 2010|Categories: Branding and Positioning|

Branding Yourself: Being Memorable

This question was very much on my mind at a BNI business networking event I attended this morning as a guest. The whole reason for the gathering is to connect with others to do business. Each of the 50 or so folks in the room got 30 seconds to talk about their company so that the rest of the people in the room could think about possible referrals or other opportunities. Thirty seconds is at once an eternity and a nanomoment.

By Liz Wainger|2022-02-23T12:45:24-05:00March 18th, 2010|Categories: Branding and Positioning|Tags: BNI, brand strategies, business opportunities, communications, elevator pitch, Mashable, messaging, networking, Pete Cashmore, sharing|

Message Development: Build a Culture of Purpose

At a workshop I facilitated for nonprofit leaders on message development and communications, I was reminded once again of the critical relationship between organizational strategy, culture and communications. The workshop hosted by Coalition for Nonprofit Housing & Economic Development (CNHED) in conjunction with Capital Area Asset Builders (CAAB) came out of a discussion a few months ago about the potential to create a campaign to heighten the awareness of policy makers, funders and other audiences about the huge and growing gaps in the financial security of Washington, DC families.

By Liz Wainger|2024-10-07T13:53:31-04:00February 26th, 2010|Categories: Branding and Positioning|Tags: CAAB, CNHED, culture, leadership, management|

Framing Messages: Communicating in Shades of Gray

Redskins owner, Dan Snyder is probably the most hated man in Washington, DC these days. But Washington Post columnist Bob McCartney in his column yesterday pointed out that Dan has a charitable side.

By Liz Wainger|2018-06-12T14:58:23-04:00December 7th, 2009|Categories: Branding and Positioning|Tags: Bob McCartney, Communication, Dan Snyder, Washington Post, Washington Redskins|