As more and people companies turn to video to tell their stories, they waste their viewer's time with boring and irrelevant content. Get your audiences to tune in by following these three simple tips.
Last week I spent two days on a video shoot for a piece on the importance of affordable housing. Intellectually, I understood the arguments for affordable housing and for public policies that support it. However it was this digital storytelling about people–a bank teller, a medical assistant, a grandmother–all of whom were able to reshape their lives for the better once they had a safe and decent place to live–that helped me to fully grasp the issue. Seeing is believing.