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Storytelling: The Power of Video

Last week I spent two days on a video shoot for a piece on the importance of affordable housing.   Intellectually, I understood the arguments for affordable housing and for public policies that support it.  However it was this digital storytelling about people–a bank teller, a medical assistant, a grandmother–all of whom were able to reshape their lives for the better once they had a safe and decent place to live–that helped me to fully grasp the issue.  Seeing is believing.

By |2018-06-13T10:49:51-04:00May 11th, 2010|Categories: Branding and Positioning|Tags: , , , |0 Comments