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Wainger Wisdom2024-04-29T14:14:40-04:00

WAINGER

WISDOM

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Crisis Communications Planning: Be Prepared

The earthquake in Japan and dangerous situation at the Fukushima nuclear power plant reminds us of how quickly and suddenly disaster can strike.  Compounding the terrible human tragedy is the sense that people do not trust the information they are receiving and feel that the power company is not telling them the truth.

By |March 16th, 2011|Categories: Media and Public Relations|Tags: , , , , , , |Comments Off on Crisis Communications Planning: Be Prepared

1 Million Social Media Followers in 24 Hours for All The Wrong Reasons

For several years now, many have been trumpeting the death of “traditional” media.  But the Charlie Sheening of America and  his  record setting 1 million Twitter followers in 24 hours (now grown to more than 2 million) was created by the news media.   Too bad it’s so tough to find real news like rising oil prices that threaten our economic recovery, political upheaval in Libya, Egypt and other countries, joblessness, a crumbling health care system,  and the fact that we are still at war in Iraq and Afghanistan.

By |March 9th, 2011|Categories: Audience Engagement, Media and Public Relations|Tags: , , , , , |Comments Off on 1 Million Social Media Followers in 24 Hours for All The Wrong Reasons

Is Social Media Really a New Phenomenon?

Ecclesiastes tells us that there is nothing new under the sun.  Each generation thinks that it has discovered something for the first time.  That is the perception of many about social media.   But is social media really a new phenomenon?

By |March 1st, 2011|Categories: Branding and Positioning, Media and Public Relations|Tags: , , , , , , , |Comments Off on Is Social Media Really a New Phenomenon?

Public Relations: Balancing Communications

Watching the TodayShow this morning there was a fascinating segment by Richard Engel on a proposed new road through the Serengeti, an incredible  5,700 square mile park of amazing bio-diversity  that is probably the only place on earth that looks like it did millions of years ago.   It is home to lions, zebra, giraffes wildebeests and elephants.   The 33-mile road threatens the migration patterns of these animals  and this pristine and undisturbed eco-system.

By |December 27th, 2010|Categories: Media and Public Relations|Comments Off on Public Relations: Balancing Communications

Why American Customer Service Resembles Soviet Collective Farms

In the old days of the Soviet Union,collective farms managed the growing process like this:  one brigade tilled the soil, one brigade planted, one watered, another harvested and no one was responsible when the crop failed.  Unfortunately, this same style of management and customer service seems to have been adopted by America’s biggest companies.

By |October 28th, 2010|Categories: Audience Engagement|Tags: , , , , , , , , |Comments Off on Why American Customer Service Resembles Soviet Collective Farms

Undercover Boss: Transparency is Good Public Relations

t’s a great premise–the CEO leaves the swank office and corporate jet behind to go out into the trenches and see how the real work of the company gets done. Sometimes it means sweeping floors, getting hands dirty and hearing stories of hard work and hard lives, good managers and bad.

By |September 9th, 2010|Categories: Media and Public Relations|Tags: , , , , , , , , , , , , , , |Comments Off on Undercover Boss: Transparency is Good Public Relations

The 5 Qualities of GOOD Public Relations Practitioners

Yesterday while cleaning my house, my daughter was watching Kim Kardashian and all of the bizarre antics of her family.  Afterward another show came on,”Command PR” about a celebrity public relations firm that unfortunately seems to embody the worst stereotypes of our profession–shallow, looks-obsessed people chasing [...]

By |September 7th, 2010|Categories: Media and Public Relations|Comments Off on The 5 Qualities of GOOD Public Relations Practitioners

Customer Service Still Lives…in Newport, RI

If an interaction with a vendor is pleasant, solves a problem quickly and leaves you feeling good, it’s actually a bit of a shock these days.  But a visit to Newport, RI last week demonstrated that customer service still lives and that there are many “linchpins” who walk among us going above and beyond their specific task.

By |July 30th, 2010|Categories: Audience Engagement|Comments Off on Customer Service Still Lives…in Newport, RI

Social Media: The Selective Generalist

A few days ago, I heard presentations by Brian Solis, Deidre Breackenridge,  and Lee Oddenat a virtual conference that Vocus put together called Retweet: Engagement Means Business.  I’ve always been energized by how much there is too learn, how much to know in the world but after listening to these presentations, it struck me as overwhelming. 

By |July 30th, 2010|Categories: Media and Public Relations|Tags: , , , , , , , , |Comments Off on Social Media: The Selective Generalist
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