WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Customer Service Still Lives…in Newport, RI
If an interaction with a vendor is pleasant, solves a problem quickly and leaves you feeling good, it’s actually a bit of a shock these days. But a visit to Newport, RI last week demonstrated that customer service still lives and that there are many “linchpins” who walk among us going above and beyond their specific task.
Social Media: The Selective Generalist
A few days ago, I heard presentations by Brian Solis, Deidre Breackenridge, and Lee Oddenat a virtual conference that Vocus put together called Retweet: Engagement Means Business. I’ve always been energized by how much there is too learn, how much to know in the world but after listening to these presentations, it struck me as overwhelming.
Social Media: The Case for Blogging
Todd Defren had a great post recently on his blog PR Squared. The post is entitled, “If You Only Do Three Things in Social Media” and one of them was blogging. In his post, he notes that, yes blogging is hard and time consuming but very worthwhile because it encourages people to create content, respect each other by commenting and helping to make content more relevant to target audiences and it is timeless.
Terra Cotta, Wings and Language Creativity: CPSI 2010
A lighthouse helps sailors find their way to shore. Last week at the Creative Problem Solving Institute Conference in Buffalo, I found my own lighthouse of sorts, the Osborn-Parnes (Alex Osborn and Sid Parnes (the guys who coined the word “brainstorming”) Creative Problem Solving (CPS) process.
Facilitation: Starting the Conversation in the Right Place
If you don’t know where you are going, you’ll certainly never get there. But all too often when we seek to engage others either to buy or use a product or to embrace our cause or point of view, we start the conversation in the wrong place. This is where professional facilitation comes in handy−to make sure we make the kind of connection we are expecting.
Social Media: Beware the Overtweeter!
Lately, there are some folks who make me feel like I’ve just finished a heavy Thanksgiving meal. These are the over tweeters: people who just gobble your attention and leave you feeling stuffed but unsatisfied. It’s too bad because a great deal of what they have to say, some of the time, is useful. They just don’t know when to stop.
All Tweeted Out?
I just logged into my Twitter account and was greeted by this happy whale with the message that “Twitter was over capacity. Too many Tweets.” I give Twitter credit for social media optimism. They didn’t take a doom and gloom approach to being out of service. They told the truth — what choice did they have? — and used a colorful image to illustrate their point.
Crisis Communications: A Spot on the Communicators’ Wall of Shame
BP’s Tony Hayward doesn’t get it. In crisis communications terms, his words are a like a giant oil spill themselves, coating the media waters with arrogance, stupidity and leaving the impression that no one really is taking charge of this extraordinary catastrophe. A New York Times article today suggests that he’ll probably be fired before this is all over.
Social Media Shortcut: Can You Tweet For Me?
Not too long ago, I was approached by a potential client looking for a PR firm to increase its visibility among target audiences. The first question they asked was “So Can you Tweet for me? We need to be on Twitter?” They might need to be but in my view that was the wrong question. What needs to be asked first are two basic questions: Who are you trying to reach and why?
Crisis Communications & a Disaster of Biblical Proportions
It’s official. The BP oil spill now is the worst in US history, surpassing the Exxon Valdez according to an article in today’s NY Times. The toxic oil spewing from the broken well for more than a month has damaged fragile wetlands and the [...]
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: