WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Why American Customer Service Resembles Soviet Collective Farms
In the old days of the Soviet Union,collective farms managed the growing process like this: one brigade tilled the soil, one brigade planted, one watered, another harvested and no one was responsible when the crop failed. Unfortunately, this same style of management and customer service seems to have been adopted by America’s biggest companies.
A Great Campaign Defeated by a Typo
Has the Internet and text messaging made us sloppier in the way we communicate? And if it has affected our language skills, does it matter? This is a question a client and I were discussing the other day.
Undercover Boss: Transparency is Good Public Relations
t’s a great premise–the CEO leaves the swank office and corporate jet behind to go out into the trenches and see how the real work of the company gets done. Sometimes it means sweeping floors, getting hands dirty and hearing stories of hard work and hard lives, good managers and bad.
The 5 Qualities of GOOD Public Relations Practitioners
Yesterday while cleaning my house, my daughter was watching Kim Kardashian and all of the bizarre antics of her family. Afterward another show came on,”Command PR” about a celebrity public relations firm that unfortunately seems to embody the worst stereotypes of our profession–shallow, looks-obsessed people chasing [...]
Customer Service Still Lives…in Newport, RI
If an interaction with a vendor is pleasant, solves a problem quickly and leaves you feeling good, it’s actually a bit of a shock these days. But a visit to Newport, RI last week demonstrated that customer service still lives and that there are many “linchpins” who walk among us going above and beyond their specific task.
Social Media: The Selective Generalist
A few days ago, I heard presentations by Brian Solis, Deidre Breackenridge, and Lee Oddenat a virtual conference that Vocus put together called Retweet: Engagement Means Business. I’ve always been energized by how much there is too learn, how much to know in the world but after listening to these presentations, it struck me as overwhelming.
Social Media: The Case for Blogging
Todd Defren had a great post recently on his blog PR Squared. The post is entitled, “If You Only Do Three Things in Social Media” and one of them was blogging. In his post, he notes that, yes blogging is hard and time consuming but very worthwhile because it encourages people to create content, respect each other by commenting and helping to make content more relevant to target audiences and it is timeless.
Terra Cotta, Wings and Language Creativity: CPSI 2010
A lighthouse helps sailors find their way to shore. Last week at the Creative Problem Solving Institute Conference in Buffalo, I found my own lighthouse of sorts, the Osborn-Parnes (Alex Osborn and Sid Parnes (the guys who coined the word “brainstorming”) Creative Problem Solving (CPS) process.
Facilitation: Starting the Conversation in the Right Place
If you don’t know where you are going, you’ll certainly never get there. But all too often when we seek to engage others either to buy or use a product or to embrace our cause or point of view, we start the conversation in the wrong place. This is where professional facilitation comes in handy−to make sure we make the kind of connection we are expecting.
Social Media: Beware the Overtweeter!
Lately, there are some folks who make me feel like I’ve just finished a heavy Thanksgiving meal. These are the over tweeters: people who just gobble your attention and leave you feeling stuffed but unsatisfied. It’s too bad because a great deal of what they have to say, some of the time, is useful. They just don’t know when to stop.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: