For several years now, many have been trumpeting the death of “traditional” media. But the Charlie Sheening of America and his record setting 1 million Twitter followers in 24 hours (now grown to more than 2 million) was created by the news media. Too bad it’s so tough to find real news like rising oil prices that threaten our economic recovery, political upheaval in Libya, Egypt and other countries, joblessness, a crumbling health care system, and the fact that we are still at war in Iraq and Afghanistan.
Recently, I got a call from a survey company asking me “a few” questions about local hospitals (it was more like 30). As someone who often conducts such customer service surveys on behalf of clients, I decided to participate. It was clear after a short time that the survey was about a specific local hospital trying to understand its reputation in the minds of potential consumers and how they make decisions about which hospital to select when they need one.