WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Want to Write Better: Get Out the Verbal Pruning Shears
Imagine you had to pay $100 for every word, whether in email or conversation. Would it change the way you write and speak? Odds are we’d be much briefer. So much of our online and spoken discourse is filled with unnecessary words.
Internal Communications Like Rodney Dangerfield Gets No Respect
They say that those closest to us are often the last to know things. Nowhere is that more true than within our own companies and organizations. Internal communications is often an afterthought.
Email: The Most Dangerous Form of Communication
Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.
Don’t Let the Emoji Get the Best Of You
A few years ago, I heard an NPR story about a man who had translated Herman Melville’s Moby Dick into emoji. It seemed yet another cruel assault on the English language and, for that matter, on language in general.
Communicate Value on This Organizational Diet
No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve.
Now is the Time for a Communications Plan
It’s that time of year again. Communications planning time! Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.
Two Words Packing Communications Punch
Several years ago, a colleague asked me to do an informational interview with a young woman who was thinking about getting into public relations. Happy to do this as a favor to a helpful colleague, I met with the young woman on a Saturday, answered her questions, and gave her the names of a few others to contact. I never heard from her again.
Improve Public Speaking. There’s An APP for that.
While doing a radio interview recently, I did what I tell my clients to do—taped myself so I could listen to the interview and grab some soundbites for the future. Instead, I discovered that I have an “um” and “you know” problem.
The Secret of Communicating Value: Trust
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.
Don’t Let Your Brand Collapse from Deferred Maintenance
In Marketing and Communications, it is easy to want to chase the shiny bright object--the newest social media platform, a new design for the logo, a new tagline. But the real magic of branding is making your brand live in the hearts and minds of your stakeholders.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: