WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Two Words Packing Communications Punch
Several years ago, a colleague asked me to do an informational interview with a young woman who was thinking about getting into public relations. Happy to do this as a favor to a helpful colleague, I met with the young woman on a Saturday, answered her questions, and gave her the names of a few others to contact. I never heard from her again.
Improve Public Speaking. There’s An APP for that.
While doing a radio interview recently, I did what I tell my clients to do—taped myself so I could listen to the interview and grab some soundbites for the future. Instead, I discovered that I have an “um” and “you know” problem.
The Secret of Communicating Value: Trust
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.
Don’t Let Your Brand Collapse from Deferred Maintenance
In Marketing and Communications, it is easy to want to chase the shiny bright object--the newest social media platform, a new design for the logo, a new tagline. But the real magic of branding is making your brand live in the hearts and minds of your stakeholders.
The Secret to Better Writing: Word Conservation
The California drought brings into sharp focus the value and fragility of a vital natural resource. After four years of little rain, the state is so parched and the situation so dire that the governor imposed severe restrictions on water usage, and those who appear to defy those limits find themselves in the headlines.
Don’t Use the Word Strategic Unless You Mean It
It seems everyone and everything these days is strategic. We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.
4 Tips for Communicating Value
One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it’s a terrible technique for communicating.
4 Lessons from Apple Watch to Improve Your Business
For a milestone wedding anniversary, my husband announced he had gotten me a great present. My first thought was, “Tiffany.” After all, what girl doesn’t like the blue box and the delights that might be found within it? Instead, I got something better: an Apple Watch.
The Secret to Effective Communications: Dispel the Fog
If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.
4 Tips to Rebuilding a Tarnished Brand
As an avid runner and supporter of various nonprofit causes, springtime means deciding, which 5Ks and 10Ks? Until 2012, the Komen 5K in Washington, DC, was always at the top of my list. It was a positive and powerful brand that I admired. For more than 15 years, I ran that race until they so bitterly disappointed me with their decision to withhold funding from Planned Parenthood, which I wrote about in this post.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: