WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Email: The Most Dangerous Form of Communication
Email is the communication tool we all love to hate. It’s fast, inexpensive, convenient and effective. It also is overused or used inappropriately. From sports teams to fashion retailers to political candidates, everyone, it seems, wants my attention and my dollars.
Don’t Let the Emoji Get the Best Of You
A few years ago, I heard an NPR story about a man who had translated Herman Melville’s Moby Dick into emoji. It seemed yet another cruel assault on the English language and, for that matter, on language in general.
Communicate Value on This Organizational Diet
No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve.
Now is the Time for a Communications Plan
It’s that time of year again. Communications planning time! Don’t have one? Maybe this is the year to create one. And if you do have one, it’s time to examine how well you did against this past year’s efforts and what adjustments you would make for the coming 12 months.
Two Words Packing Communications Punch
Several years ago, a colleague asked me to do an informational interview with a young woman who was thinking about getting into public relations. Happy to do this as a favor to a helpful colleague, I met with the young woman on a Saturday, answered her questions, and gave her the names of a few others to contact. I never heard from her again.
Improve Public Speaking. There’s An APP for that.
While doing a radio interview recently, I did what I tell my clients to do—taped myself so I could listen to the interview and grab some soundbites for the future. Instead, I discovered that I have an “um” and “you know” problem.
The Secret of Communicating Value: Trust
Two experiences with service providers on the same night reminded me of a key tenet of value creation: mutual trust between your enterprise and your clients, customers, donors or partners.
Don’t Let Your Brand Collapse from Deferred Maintenance
In Marketing and Communications, it is easy to want to chase the shiny bright object--the newest social media platform, a new design for the logo, a new tagline. But the real magic of branding is making your brand live in the hearts and minds of your stakeholders.
The Secret to Better Writing: Word Conservation
The California drought brings into sharp focus the value and fragility of a vital natural resource. After four years of little rain, the state is so parched and the situation so dire that the governor imposed severe restrictions on water usage, and those who appear to defy those limits find themselves in the headlines.
Don’t Use the Word Strategic Unless You Mean It
It seems everyone and everything these days is strategic. We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: