Filmmaker Woody Allen once noted that, in Hollywood at least, “80 percent of success is showing up.” In public relations and leadership communications, 80 percent of success comes from following up and following through. It’s not enough to stake the claim; you also have to deliver on it.
Buzz around the beginning of the business new year was dominated by director Michael Bay’s flub at the Consumer Electronics Show. While joining Samsung executive Joe Stinziano as a spokesperson to unveil the company’s new curved TV, he got out of sync with the teleprompter, couldn’t recover, and walked off the stage. But was it a failure of leadership communications or just a really bad day gone viral?
For most of us, the ever-changing communications landscape – indeed, the shifting make-up of the world itself – makes it tough to keep up. So every year we resolve a little more firmly to deliver the leadership communications solutions that bring us a little closer and a little more connected to those who are most important – our customers, our supporters, our funders, and our family, friends, and professional associates.
They call it the WestJet Christmas Miracle -- but it's not really so miraculous. What it is is a celebration of great public relations, tied up in a bow with style, imagination, regard for your audience, and more than a dash of fun.
Nelson Mandela will be remembered for many things: his courage, his humanity, his intellect, his embrace of his enemies, and an inspired leadership that helped heal his country and pave the way to a new future. Through his words and actions, he personified leadership communications.
The test of leadership communications isn’t when there is good news. That’s easy. Great communicators show their mettle when they have to share the uncomfortable, own up to mistakes or wrong doing, or admit to failure.
Why it that companies have forgotten that effective communications is the bedrock of great customer service? Poor communication can turn a loyal, happy customer into an enemy.
In the past month, the headlines have been filled with companies, politicians and companies facing crisis communications issues large and small. While ObamaCare tops most of the news, it isn't the only thing facing harsh criticism
Leadership Communications BustIt’s an […]
As I hit the mid-point of the Army 10-Miler race, with breathtaking views of the Washington, DC, monuments honoring Jefferson, Lincoln, and Washington, I was struck by how running a long race is a lot like creating an effective communications campaign.
