WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Messaging Development: Can You Write a Great Subject Line?
The headlines about the Bradley Manning WikiLeaks trial offer a great lesson on messaging development. Scanning my Twitter feed and the Washington Post headlines, I thought, at first, that the uber-leaker was acquitted. That’s because the headlines all focused on the fact that he was [...]
Celebrating Message Development that “Rocks”
Posted on “The Rock” in Ellicott City, a picturesque and popular historic village in Maryland, the sign reads: “Climbing prohibited on these 300 million-years-old geological formations; let’s all respect The Rock.”
Improve Your Storytelling: Change Your Perspective
Everyone, it seems, is jumping on the storytelling bandwagon, and with good reason. Storytelling is a powerful communications tool that taps into both our emotions and our minds' most effective way of accepting and retaining information.
Spokesperson Training: Spokes-Disasters and How to Avoid Them
Let’s face it, if you are like most people, you’d rather get a root canal than have to stand up and speak in front of group. And with good reason. Absent effective spokesperson training, a nervous misstep can cost you a client, cause a deal to go south or create a social media firestorm from which it is hard to recover.
Customer Service Nightmares
Today was the day I had dreaded for some time. I had to clear up a bunch of issues with several big companies—Lowes, Comcast, Verizon, and KitchenAid. And now with phone calls completed, I’m looking back on a day of exhausting, frustrating, and dehumanizing experiences
Crisis Communications: When Shtickiness Goes Wrong
Paula Deen, the doyenne of Southern cooking, had a really good thing going—a strong brand, a loyal following, TV shows, and a multi-million dollar empire of endorsements, cookbooks, cookware, restcookbooksAnd then it all came crashing down.
Branding: Do You Have the Shtickiness Factor?
How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?”
Crisis Communications Planning: Your Best Defense Against Disaster
It’s 3 p.m. on a Friday afternoon and a crisis is unfolding. A reporter has heard that your CEO is about to be indicted for embezzlement. Or there has been a terrible accident at one of your offices and someone is gravely injured.
Message Development is Essential to Communications Planning
Good message development is a critical part of any communications plan. Despite all the talk about the importance of good messaging, it remains an elusive part of communications planning and in some cases down right mysterious to many companies and organizations.
Framing Messages as News: Netflix Adultery
Netflix this week rolled out a brilliant commercial campaign with wow-worthy framing of messages. It’s a story framed as news so topical and irresistible that Brian Williams dedicated an entire story to it on NBC Nightly News (remarkably airing on a network owned by Netflix’s oh-so-threatened competitor Comcast).
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: