Wainger Wisdom2024-04-29T14:14:40-04:00

WAINGER

WISDOM

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Spokesperson Training: 5 Tips for Staying on Message

Poet Robert Burns tells us that “the best laid plans of mice and men often go awry.”  Well, the same holds true for spokespeople and their messages.  One of the goals of spokesperson training is to help people with message discipline.  Even after careful  thought and planning, spokespeople and presenters often stray from their message, tripped up a by a hostile question or something else unexpected.

By |August 5th, 2013|Categories: Influence and Thought Leadership|Comments Off on Spokesperson Training: 5 Tips for Staying on Message

Spokesperson Training 101: Never Lose Your Cool

It's not been a great week for the Anthony Weiner campaign.  Aside from the candidate's own missteps, his communications director and spokesperson, Barbara Morgan, made her own mess. Speaking to a reporter from a political website, Talking Points Memo, Morgan lambasted former intern Olivia Nuzzi and her article, which painted an unflattering picture of the Weiner campaign and its team. Morgan's tirade broke just about every spokesperson training rule and used almost every expletive in the book.

By |August 2nd, 2013|Categories: Influence and Thought Leadership|Tags: , , , , , , , |Comments Off on Spokesperson Training 101: Never Lose Your Cool

Messaging Development: Can You Write a Great Subject Line?

The headlines about the Bradley Manning WikiLeaks trial offer a great lesson on messaging development. Scanning my Twitter feed and the Washington Post headlines, I thought, at first, that the uber-leaker was acquitted.  That’s because the headlines all focused on the fact that he was [...]

By |August 1st, 2013|Categories: Branding and Positioning|Tags: , , , , , |Comments Off on Messaging Development: Can You Write a Great Subject Line?

Celebrating Message Development that “Rocks”

Posted on “The Rock” in Ellicott City, a picturesque and popular historic village in Maryland, the sign reads:  “Climbing prohibited on these 300 million-years-old geological formations; let’s all respect The Rock.”

By |July 25th, 2013|Categories: Branding and Positioning|Tags: , |Comments Off on Celebrating Message Development that “Rocks”

Improve Your Storytelling: Change Your Perspective

Everyone, it seems, is jumping on the storytelling bandwagon, and with good reason.  Storytelling is a powerful communications tool that taps into both our emotions and our minds'  most effective way of accepting and retaining information.

By |July 17th, 2013|Categories: Branding and Positioning|Tags: , , |Comments Off on Improve Your Storytelling: Change Your Perspective

Spokesperson Training: Spokes-Disasters and How to Avoid Them

Let’s face it, if you are like most people, you’d rather get a root canal than have to stand up and speak in front of group.  And with good reason.  Absent effective spokesperson training, a nervous misstep can cost you a client, cause a deal to go south or create a social media firestorm from which it is hard to recover.

By |July 8th, 2013|Categories: Influence and Thought Leadership|Tags: , , , |Comments Off on Spokesperson Training: Spokes-Disasters and How to Avoid Them

Customer Service Nightmares

Today was the day I had dreaded for some time.  I had to clear up a bunch of issues with several big companies—Lowes, Comcast, Verizon, and KitchenAid.  And now with phone calls completed, I’m looking back on a day of exhausting, frustrating, and dehumanizing experiences

By |July 3rd, 2013|Categories: Audience Engagement|Tags: , , , , , , , , , |Comments Off on Customer Service Nightmares

Crisis Communications: When Shtickiness Goes Wrong

Paula Deen, the doyenne of Southern cooking, had a really good thing going—a strong brand, a loyal following, TV shows, and a multi-million dollar empire of endorsements, cookbooks, cookware, restcookbooksAnd then it all came crashing down. 

By |June 28th, 2013|Categories: Media and Public Relations|Tags: , , , , , |Comments Off on Crisis Communications: When Shtickiness Goes Wrong

Branding: Do You Have the Shtickiness Factor?

How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?” 

By |June 20th, 2013|Categories: Branding and Positioning|Tags: , , , , , , , , , |Comments Off on Branding: Do You Have the Shtickiness Factor?

Crisis Communications Planning: Your Best Defense Against Disaster

It’s 3 p.m. on a Friday afternoon and a crisis is unfolding. A reporter has heard that your CEO is about to be indicted for embezzlement.  Or there has been a terrible accident at one of your offices and someone is gravely injured.

By |June 7th, 2013|Categories: Media and Public Relations|Tags: , , , , , , |Comments Off on Crisis Communications Planning: Your Best Defense Against Disaster
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