WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Five Tips to Help You Leverage Communications
In our last blog post, we wrote about the need to Leverage All Your Communications. To become adept at leadership communications, we have to better connect with our internal and external audiences. We need to become more strategic in our actions and consistently express value within our organization and with our enterprise’s key audience(s).
Communications Planning: SCORE© Your Assets
We’ve been writing and talking about how achieving communications success in this age of rapidly changing, fast-growing platforms requires learning how to be like an orchestra conductor—bringing together a wide arrangement of programs, needs, and audiences, developing and maintaining a strong brand position, and keeping your enterprise front and center in the minds of key stakeholders.
Leadership Communications: Ask Why
At ASAE’s Marketing, Membership, and Communications Conference this week in Washington, we posited in our breakout session that key association executives—those who routinely practice leadership communications—should be like orchestra conductors: strategic in their directions, clear in their messages, and composed in their performance.
Media Relations: Six Pointers for a Great TV, Radio, or Digital Interview
All your hard work on your research, new program, client service, volunteer effort…well, you can fill in the blank…has drawn the attention of the local TV station or digital news outlet.
Public Relations: Writing Better Press Releases
Recently we got a call from a company that wants to increase its visibility. Seems they were looking for a firm to write a few press releases a month. After explaining that press releases alone really weren’t going to get them where they wanted to go, the caller thanked me for my time and said they’d be in touch.
Our Summertime Reading List: Leadership Communications from the Recliner
Heading for the beach or pool? Or maybe just the backyard? We can still prepare to hit the ground running with some tuned up leadership communications once September rolls around.
Leadership Language: Word Pictures that Impress
We enjoy telling our clients, “Show, don’t tell,” when we suggest more effective ways of communicating their value. Now, how about, “Show while you’re telling?”
Message Development: More BITE in Your Communications
Sound bites are not just for media interviews. As we recently wrote in the Huffington Post, knowing how to create a powerful sound bite can help you more effectively connect and engage with your clients, donors and prospects. And they’ll be more likely to remember what you said.
Why Communications Plans Fail
Communications planning is one of the key elements of a successful marketing and public relations program. But all too often these beautifully crafted, wonderfully researched, and well-written plans simply fail to deliver. Here are six reasons why.
Leadership Language: The Power of the Oxymoron
While visiting a client whose industry has hit hard by technology and the Great Recession, he noted that things might be looking up, saying he is “cynically optimistic.” We all chuckled at hearing this turn of phrase, but the more I thought about it, [...]
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: