WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Communications Training: TV Tactics
Does the thought of speaking on camera for a video blog, television interview or podcast send shivers up your spine? Whether you’re building a base, reconnecting with customers, or working to change minds and hearts, the ability to be comfortable and effective on-camera has never been more important.
6 Reasons Communications Executives Count
Feeling underappreciated? Here’s a refresher about why marketing and corporate communications executives matter so dearly to the larger organization. Pull these out these anytime you’re challenged about your job, or want to strengthen your ties to other top leadership.
Change Management: Why Your Organization Needs a Manifesto
Great nonprofit organizations on the front lines of social change often have a tough time getting people to understand what they are doing, why it is vital and, more importantly, why others should get involved.
Four Questions to Ignite YOUR Communications Value
It’s our experience that many top executives in communications and marketing feel undervalued, underappreciated, or even misunderstood. You may be the last people to know about a new strategy, product or a brewing crisis. Maybe you feel like the rope in a game of “tug of war.”
Five Tips to Help You Leverage Communications
In our last blog post, we wrote about the need to Leverage All Your Communications. To become adept at leadership communications, we have to better connect with our internal and external audiences. We need to become more strategic in our actions and consistently express value within our organization and with our enterprise’s key audience(s).
Communications Planning: SCORE© Your Assets
We’ve been writing and talking about how achieving communications success in this age of rapidly changing, fast-growing platforms requires learning how to be like an orchestra conductor—bringing together a wide arrangement of programs, needs, and audiences, developing and maintaining a strong brand position, and keeping your enterprise front and center in the minds of key stakeholders.
Leadership Communications: Ask Why
At ASAE’s Marketing, Membership, and Communications Conference this week in Washington, we posited in our breakout session that key association executives—those who routinely practice leadership communications—should be like orchestra conductors: strategic in their directions, clear in their messages, and composed in their performance.
Media Relations: Six Pointers for a Great TV, Radio, or Digital Interview
All your hard work on your research, new program, client service, volunteer effort…well, you can fill in the blank…has drawn the attention of the local TV station or digital news outlet.
Public Relations: Writing Better Press Releases
Recently we got a call from a company that wants to increase its visibility. Seems they were looking for a firm to write a few press releases a month. After explaining that press releases alone really weren’t going to get them where they wanted to go, the caller thanked me for my time and said they’d be in touch.
Our Summertime Reading List: Leadership Communications from the Recliner
Heading for the beach or pool? Or maybe just the backyard? We can still prepare to hit the ground running with some tuned up leadership communications once September rolls around.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: