No matter what our endeavor, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don't get traction because the people behind them struggle to communicate what matters most to their audience: why are you valuable to me?
I loved Southwest Airlines. Until now. This once trusted brand has shaken my confidence and that of so many others. When a trusted brand like Southwest lets so many people down, the costs to reputation and to repair the damage are high. Businesses and nonprofits alike would be wise to learn from their mistakes. Here are a few tips.
I'm sitting in my office with one of Wainger Group's most trusted and valued employees, Buddy. And together, we want to wish you a very happy holiday season and a healthy and prosperous New Year.
Creating a communications plan can feel overwhelming. But don't look at your roadmap as another box to check. Instead, think of it as a useful tool to move you and your organization forward.
When leaders impose new directives without explanation or context, or when they criticize poor performance in harsh ways, they often fail to get the results they seek. When tough decisions must be made, unpleasant news has to be delivered, or big changes are on the horizon, going neutral can be the best approach.
We can’t fix the big problems in the world but we can make a big impact to those near and dear to us, to those in our communities. Small gestures add up and enough of them can make the world a better place. Read on.
Advertising executive Cary Hatch knows a thing or two about communication and change. She recently merged her successful marketing agency with another firm and had to practice what she preaches. In our latest Prism of Value podcast, Cary talks about what the merger has taught her about leadership, culture building and communication.
I hate talking about myself. Now that might seem strange coming from someone who has spent a career promoting others. I was brought up with the idea that if you do good work, people will notice it. But as we know, that isn’t how it works. Read more to learn how to get out of the self promotion trap.
During the pandemic, many of us have lost touch with people personally and professionally. As this post demonstrates, it’s never too late to reconnect and rekindle relationships and friendships. It just takes some bravery and a lot of intention.
Disagreements at work can be disastrous. Communication stops and projects get stymied and ugly feelings surface. This post offers tips for understanding why disagreements happen and how to mitigate.
