Media and Public Relations | Page 5 of 7

1 Million Social Media Followers in 24 Hours for All The Wrong Reasons

For several years now, many have been trumpeting the death of “traditional” media. But the Charlie Sheening of America and his record setting 1 million Twitter followers in 24 hours (now grown to more than 2 million) was created by the news media. Too bad it’s so tough to find real news like rising oil prices that threaten our economic recovery, political upheaval in Libya, Egypt and other countries, joblessness, a crumbling health care system, and the fact that we are still at war in Iraq and Afghanistan.

By Liz Wainger|2022-02-03T23:08:19-05:00March 9th, 2011|Categories: Audience Engagement, Media and Public Relations|Tags: Charlie Sheen; Twitter, health care, Libya. Egypt, media, Social Media, war|

Is Social Media Really a New Phenomenon?

Ecclesiastes tells us that there is nothing new under the sun. Each generation thinks that it has discovered something for the first time. That is the perception of many about social media. But is social media really a new phenomenon?

By Liz Wainger|2022-03-11T16:04:33-05:00March 1st, 2011|Categories: Branding and Positioning, Media and Public Relations|Tags: Amazon, American Marketing Association DC, Black Death, crowd sourcing, Ecclesiastes, history, Jonathan Salem Baskin, Social Media|

Public Relations: Balancing Communications

Watching the TodayShow this morning there was a fascinating segment by Richard Engel on a proposed new road through the Serengeti, an incredible 5,700 square mile park of amazing bio-diversity that is probably the only place on earth that looks like it did millions of years ago. It is home to lions, zebra, giraffes wildebeests and elephants. The 33-mile road threatens the migration patterns of these animals and this pristine and undisturbed eco-system.

By Liz Wainger|2022-01-14T17:42:53-05:00December 27th, 2010|Categories: Media and Public Relations|

Undercover Boss: Transparency is Good Public Relations

t’s a great premise–the CEO leaves the swank office and corporate jet behind to go out into the trenches and see how the real work of the company gets done. Sometimes it means sweeping floors, getting hands dirty and hearing stories of hard work and hard lives, good managers and bad.

By Liz Wainger|2022-02-03T23:07:00-05:00September 9th, 2010|Categories: Media and Public Relations|Tags: 7 Eleven, branding, CBS, corporate America, Daniel Pink, Drive; internal communications, external communications, GSI Commerce, Hooters, market research, Marketing, Public Relations-PR, reality tv, Undercover Boss, Waste Management|

The 5 Qualities of GOOD Public Relations Practitioners

The 5 Qualities of GOOD Public Relations Practitioners

Yesterday while cleaning my house, my daughter was watching Kim Kardashian […]

By Liz Wainger|2022-01-14T17:42:53-05:00September 7th, 2010|Categories: Media and Public Relations|

Social Media: The Selective Generalist

A few days ago, I heard presentations by Brian Solis, Deidre Breackenridge, and Lee Oddenat a virtual conference that Vocus put together called Retweet: Engagement Means Business. I’ve always been energized by how much there is too learn, how much to know in the world but after listening to these presentations, it struck me as overwhelming.

By Liz Wainger|2022-02-03T23:07:00-05:00July 30th, 2010|Categories: Media and Public Relations|Tags: Brian Solis, Deidre Breakenridge, information overload, Innovation, Lee Odden, Marketing, media, Public Relations-PR, Social Media|

Social Media: The Case for Blogging

Todd Defren had a great post recently on his blog PR Squared. The post is entitled, “If You Only Do Three Things in Social Media” and one of them was blogging. In his post, he notes that, yes blogging is hard and time consuming but very worthwhile because it encourages people to create content, respect each other by commenting and helping to make content more relevant to target audiences and it is timeless.

By Liz Wainger|2022-01-14T17:42:53-05:00July 6th, 2010|Categories: Audience Engagement, Influence and Thought Leadership, Media and Public Relations|

Social Media: Beware the Overtweeter!

Social Media: Beware the Overtweeter!

Lately, there are some folks who make me feel like I’ve just finished a heavy Thanksgiving meal. These are the over tweeters: people who just gobble your attention and leave you feeling stuffed but unsatisfied. It’s too bad because a great deal of what they have to say, some of the time, is useful. They just don’t know when to stop.

By Liz Wainger|2018-12-05T16:57:57-05:00June 16th, 2010|Categories: Media and Public Relations|Tags: conversations, Guy Kawasaki, Problogger, Social Media, Twitter|

All Tweeted Out?

I just logged into my Twitter account and was greeted by this happy whale with the message that “Twitter was over capacity. Too many Tweets.” I give Twitter credit for social media optimism. They didn’t take a doom and gloom approach to being out of service. They told the truth — what choice did they have? — and used a colorful image to illustrate their point.

By Liz Wainger|2022-03-21T20:17:24-04:00June 9th, 2010|Categories: Media and Public Relations|Tags: Al and Tipper Gore, BP, Stephen Strasburg, Twitter, Washington Nationals|

Crisis Communications: A Spot on the Communicators’ Wall of Shame

BP’s Tony Hayward doesn’t get it. In crisis communications terms, his words are a like a giant oil spill themselves, coating the media waters with arrogance, stupidity and leaving the impression that no one really is taking charge of this extraordinary catastrophe. A New York Times article today suggests that he’ll probably be fired before this is all over.

By Liz Wainger|2022-03-11T16:07:52-05:00June 4th, 2010|Categories: Media and Public Relations|Tags: ciris management, Gulf of Mexico, New York Times, oil spill, reputation, Tony Hayward; BP|