Leadership Language: Word Pictures that Impress
We enjoy telling our clients, “Show, don’t tell,” when we suggest more effective ways of communicating their value. Now, how about, “Show while you’re telling?”
We enjoy telling our clients, “Show, don’t tell,” when we suggest more effective ways of communicating their value. Now, how about, “Show while you’re telling?”
While visiting a client whose industry has hit hard by technology and […]
President Obama’s decision to appear on Funny or Die’s “Between Two Ferns” with Zach Galifianakis was a gutsy and weird decision. Gutsy, because he pushed the envelope, going few presidents have dared go before: an edgy comedy show—in this case, a place where the millennials that are so essential to the success of the Affordable Care Act are spending their time.
A great Olympic moment occurred not on the medal podium but on the sidelines as dejected snowboarder Shaun White failed to achieve his dream of capturing a third gold and earning a unique place in the history books.
Filmmaker Woody Allen once noted that, in Hollywood at least, “80 percent of success is showing up.” In public relations and leadership communications, 80 percent of success comes from following up and following through. It’s not enough to stake the claim; you also have to deliver on it.
Buzz around the beginning of the business new year was dominated by director Michael Bay’s flub at the Consumer Electronics Show. While joining Samsung executive Joe Stinziano as a spokesperson to unveil the company’s new curved TV, he got out of sync with the teleprompter, couldn’t recover, and walked off the stage. But was it a failure of leadership communications or just a really bad day gone viral?
For most of us, the ever-changing communications landscape – indeed, the shifting make-up of the world itself – makes it tough to keep up. So every year we resolve a little more firmly to deliver the leadership communications solutions that bring us a little closer and a little more connected to those who are most important – our customers, our supporters, our funders, and our family, friends, and professional associates.
Nelson Mandela will be remembered for many things: his courage, his humanity, his intellect, his embrace of his enemies, and an inspired leadership that helped heal his country and pave the way to a new future. Through his words and actions, he personified leadership communications.
The test of leadership communications isn’t when there is good news. That’s easy. Great communicators show their mettle when they have to share the uncomfortable, own up to mistakes or wrong doing, or admit to failure.
In the past month, the headlines have been filled with companies, politicians and companies facing crisis communications issues large and small. While ObamaCare tops most of the news, it isn't the only thing facing harsh criticism