WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Framing Messages: Communicating in Shades of Gray
Redskins owner, Dan Snyder is probably the most hated man in Washington, DC these days. But Washington Post columnist Bob McCartney in his column yesterday pointed out that Dan has a charitable side.
Language: Words PR Folks (or Anyone) Should Use with Care
Stop the world. Not literally. But I sure would like to stop the poor use of several words that seem to show up often in press releases, articles and, it just seems, everywhere. When used well, this language greatly assists understanding. Unfortunately, they are so overused that they have become almost meaningless.
Public Relations As Therapy?
A common theme runs through most calls for new business. “Our company [or organization] wants to get more attention for ourselves and our work. We want to create buzz, get noticed,” they say.
Leadership Communications: Welcome to Liz Unmuzzled
This the Wainger Group’s blog reborn after several months of silence. In this space, we are dedicated to having meaningful conversations about effective leadership communications. The goal isn’t more press clips or tweets about us or our clients but about getting people to understand each other and to act in meaningful and effective ways. Isn’t that what communications is really all about?
Public Relations: Too Much Conversation?
The twittersphere was all atwitter today about a public relations firm that sent out an email to a ginormous list of social media and other journalists who erupted in anger over the fact that they were spammed. Not sure what was worse–the stupidity of the email or the wronged recipients who then hit reply all to create a thread of ire.
Social Media: No One Knows How to Talk Anymore
The other day I was in the office all day and had many lively conversations and not once did I open my mouth. All of those conversations were through Twitter, Facebook, and conventional email. And while I was productive and shared ideas, it was all a bit unsatisfying.
The 5 Words Public Relations Folks Should Use
I recently came upon a great post in TechCrunch about the 10 words writer Robin Wauters would like to see banned from public relations and press releases. He’s right–there are a lot of mindless, vapid press releases out there that are really nothing more than marketing puffery rather than conveyors of useful and important information that in the old days we called “news.” And while it’s easy to dump on PR folks, instead of saying what shouldn’t be, maybe we should look at how it ought to be.
Leadership Communications: Learning from Airline Pilots
Flying to the West Coast not too long ago, I started to eavesdrop on the transmissions between pilots and the air traffic control. As I listened–not that long because it does get kind of boring–I noticed that every comment was confirmed and acknowledged before either the tower or the pilot made a move.
Social Media: I Will Not Be A Statistic
There is a number floating out there that 90% of blogs are abandoned after six months. Even though I haven’t written in almost a month, I have no intention of abandoning this cog in the social media wheel and will not be part of that 90%. Let’s just say that life got in the way for a few weeks.
Change Management: How Much We Have to Remember
I did not intend to write about memory but logging into my Google Account I just forgot my password and had to reset it for the 8th time. And it strikes me that memory, along with so many other factors, weighs heavily on change management.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: