About Liz Wainger

Liz Wainger is a communications expert who works with executives and their teams to craft and deliver messages that win. She is the author of The Prism of Value®: Connect, Convince and Influence When It Matters Most and owner of Wainger Group. Want more tips? Follow her on LinkedIn.

Is Social Media Really a New Phenomenon?

Ecclesiastes tells us that there is nothing new under the sun.  Each generation thinks that it has discovered something for the first time.  That is the perception of many about social media.   But is social media really a new phenomenon?

Public Relations: Balancing Communications

Watching the TodayShow this morning there was a fascinating segment by Richard Engel on a proposed new road through the Serengeti, an incredible  5,700 square mile park of amazing bio-diversity  that is probably the only place on earth that looks like it did millions of years ago.   It is home to lions, zebra, giraffes wildebeests and elephants.   The 33-mile road threatens the migration patterns of these animals  and this pristine and undisturbed eco-system.

By |2022-01-14T17:42:53-05:00December 27th, 2010|Categories: Media and Public Relations|

Why American Customer Service Resembles Soviet Collective Farms

In the old days of the Soviet Union,collective farms managed the growing process like this:  one brigade tilled the soil, one brigade planted, one watered, another harvested and no one was responsible when the crop failed.  Unfortunately, this same style of management and customer service seems to have been adopted by America’s biggest companies.

Undercover Boss: Transparency is Good Public Relations

t’s a great premise–the CEO leaves the swank office and corporate jet behind to go out into the trenches and see how the real work of the company gets done. Sometimes it means sweeping floors, getting hands dirty and hearing stories of hard work and hard lives, good managers and bad.

Customer Service Still Lives…in Newport, RI

If an interaction with a vendor is pleasant, solves a problem quickly and leaves you feeling good, it’s actually a bit of a shock these days.  But a visit to Newport, RI last week demonstrated that customer service still lives and that there are many “linchpins” who walk among us going above and beyond their specific task.

By |2022-03-11T15:33:33-05:00July 30th, 2010|Categories: Audience Engagement|

Social Media: The Selective Generalist

A few days ago, I heard presentations by Brian Solis, Deidre Breackenridge,  and Lee Oddenat a virtual conference that Vocus put together called Retweet: Engagement Means Business.  I’ve always been energized by how much there is too learn, how much to know in the world but after listening to these presentations, it struck me as overwhelming. 

Social Media: The Case for Blogging

Todd Defren had a great post recently on his blog PR Squared.  The post is entitled, “If You Only Do Three Things in Social Media” and one of them was blogging.   In his post, he notes that, yes blogging is hard and time consuming but very worthwhile because it encourages people to create content, respect each other by commenting and helping to make content more relevant to target audiences and it is timeless.

Terra Cotta, Wings and Language Creativity: CPSI 2010

A lighthouse helps sailors find their way to shore. Last week at the Creative Problem Solving Institute Conference in Buffalo, I found my own lighthouse of sorts, the Osborn-Parnes (Alex Osborn and Sid Parnes (the guys who coined the word “brainstorming”) Creative Problem Solving (CPS) process. 

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