Reputation
Reputation is not so much what you say about yourself, but rather what people see and hear for themselves and what others say about you.
How to Avoid Becoming the Crisis – We’ve Got Enough to Manage
It doesn’t take much to create a firestorm. One tweet dashed off in haste can lead to job ousters, plunging stock prices, and reputational damage that can take years to overcome. It doesn’t have to be that way. Here are some tips for avoiding an unnecessary crisis.
What 20 Amazing Years in Business Have Taught Me About Life
Starting a company is a giant leap of faith and one I took two decades ago. It’s been quite a ride with lots of ups and downs. But what sustains me, especially now in the midst of a pandemic and global economic crisis are some valuable lessons learned shared in this post.
Now is the Best Time to Rethink Your Communications Plan
Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.
Your Employees are Your Most Important Audience
Despite, or perhaps because of the pandemic, internal communications is finally getting its due. Here are few tips for how to connect with employees especially as businesses contemplate a return to work.
Public Relations as Powerful Therapy for your Business Now
Public relations pros play a vital role in helping companies and nonprofits figure out how to do business when the future is so unclear. Rather than parading out a bunch of tactics—press coverage, click-throughs, blog mentions, etc.—PR folks need to act more like therapists and get to the root of the real issue as this post highlights.
Why is it So Hard to Be Human (In Corporate Communications)?
Topping the list of advice about how to communicate during the coronavirus pandemic is being human. Yet so many companies and organizations struggle to be authentic and compelling. This blog post offers some practical tips for how to humanize your communications.
How to be Amazing when Meeting Online
Business has migrated to online meetings to solve problems, stay connected and keep work going. But so many of these virtual encounters can be fraught with disaster.