How to create fearless marketing one relationship at a time

My biggest fear when I started my company more than 20 years ago was that I wouldn’t get any business. As it turned out, I didn’t have to dial for business because I had strong relationships with people who trusted me, valued my skills and wanted to help me. This post offers some tips for building these relationships.

By |2023-02-08T08:59:29-05:00February 8th, 2023|Categories: Corporate Communications|Tags: , , |

Surprising Strategy to Grab Attention, Reduce Tensions, and Win Hearts and Minds

When leaders impose new directives without explanation or context, or when they criticize poor performance in harsh ways, they often fail to get the results they seek. When tough decisions must be made, unpleasant news has to be delivered, or big changes are on the horizon, going neutral can be the best approach.

By |2022-12-09T14:22:05-05:00December 7th, 2022|Categories: Corporate Communications|Tags: , |

Sometimes I Feel Like I Am Running Out of Experiences

Our experiences, large and small, make up the storyline of our lives. And right now, they are stunted.  I've had some great connections over Zoom, but those experiences have been in 2D.

How to Avoid Becoming the Crisis – We’ve Got Enough to Manage

It doesn’t take much to create a firestorm. One tweet dashed off in haste can lead to job ousters, plunging stock prices, and reputational damage that can take years to overcome. It doesn’t have to be that way. Here are some tips for avoiding an unnecessary crisis.

What 20 Amazing Years in Business Have Taught Me About Life

Starting a company is a giant leap of faith and one I took two decades ago. It’s been quite a ride with lots of ups and downs. But what sustains me, especially now in the midst of a pandemic and global economic crisis are some valuable lessons learned shared in this post.

By |2022-01-14T17:48:01-05:00August 12th, 2020|Categories: Corporate Communications|Tags: , , , |

Now is the Best Time to Rethink Your Communications Plan

Typically, the end of the year is the time organizations undertake communications planning. But the pandemic has changed all of that. Businesses and nonprofits need to carefully consider what, how and when they communicate with their staffs, clients, customers or donors to foster engagement and avoid colliding with your most important stakeholders. This post offers helpful communications planning tips.

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