WAINGER
WISDOM
In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.
4 Tips for Communicating Value
One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it’s a terrible technique for communicating.
4 Lessons from Apple Watch to Improve Your Business
For a milestone wedding anniversary, my husband announced he had gotten me a great present. My first thought was, “Tiffany.” After all, what girl doesn’t like the blue box and the delights that might be found within it? Instead, I got something better: an Apple Watch.
The Secret to Effective Communications: Dispel the Fog
If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.
4 Tips to Rebuilding a Tarnished Brand
As an avid runner and supporter of various nonprofit causes, springtime means deciding, which 5Ks and 10Ks? Until 2012, the Komen 5K in Washington, DC, was always at the top of my list. It was a positive and powerful brand that I admired. For more than 15 years, I ran that race until they so bitterly disappointed me with their decision to withhold funding from Planned Parenthood, which I wrote about in this post.
Effective Communication: 3 Ways to Get Good Feedback
It seems that my opinion is in high demand these days. Companies from Comcast to Toyota to my neighborhood dining spot all want to know how they are doing. Or do they?
Communications: Reducing the Trust Deficit
Brian Williams may have disappeared from our television screens. But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.
Media Relations: Finding Your Perfect Pitch
Media relations have never been more challenging. With the speed of communications, the multitude of communications platforms, and the rise of press release distribution services, reporters and editors are simply overwhelmed by the number of pitches and press releases they receive.
Why The Team Won’t Use Your Organizational Messaging
Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort. One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.
It’s 2015: Where is Your Communications Plan?
The start of any new year frequently gives us an incentive to step back and reexamine our organization’s goals, processes, and internal alignment. It’s also a great time to dig out, dust off, and reassess your communications plan. You may have a plan. You may [...]
Crisis Communications Done Right – Powerful Lessons
When the going gets tough, the tough get going—with words and action. Nowhere is this more apparent than in CEO Tony Fernandes’ response to the crash of AirAsia flight 8501.
Liz Wainger says:
Liz Wainger says:
Liz Wainger says: