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Wainger Wisdom2024-04-29T14:14:40-04:00

WAINGER

WISDOM

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

The Secret to Better Writing: Word Conservation

The California drought brings into sharp focus the value and fragility of a vital natural resource. After four years of little rain, the state is so parched and the situation so dire that the governor imposed severe restrictions on water usage, and those who appear to defy those limits find themselves in the headlines.

By |August 10th, 2015|Categories: Influence and Thought Leadership|Tags: , , , , |Comments Off on The Secret to Better Writing: Word Conservation

Don’t Use the Word Strategic Unless You Mean It

It seems everyone and everything these days is strategic.  We have strategic plans, enter into strategic partnerships, undertake strategic marketing, make strategic hires, and even, according to one State Department official, practice “strategic patience” in the Middle East.

By |June 27th, 2015|Categories: Influence and Thought Leadership|Tags: , , , |Comments Off on Don’t Use the Word Strategic Unless You Mean It

4 Lessons from Apple Watch to Improve Your Business

For a milestone wedding anniversary, my husband announced he had gotten me a great present. My first thought was, “Tiffany.” After all, what girl doesn’t like the blue box and the delights that might be found within it? Instead, I got something better: an Apple Watch.

By |May 7th, 2015|Categories: Branding and Positioning|Tags: , , , , , |Comments Off on 4 Lessons from Apple Watch to Improve Your Business

The Secret to Effective Communications: Dispel the Fog

If asked, most executives will say that clear, compelling and effective communications is essential to the success of their enterprise. The reality is that this is an area where so many organizations fall short.

By |May 3rd, 2015|Categories: Strategic and Corporate Communications|Tags: , , , |Comments Off on The Secret to Effective Communications: Dispel the Fog

4 Tips to Rebuilding a Tarnished Brand

As an avid runner and supporter of various nonprofit causes, springtime means deciding, which 5Ks and 10Ks?  Until 2012, the Komen 5K in Washington, DC, was always at the top of my list. It was a positive and powerful brand that I admired.  For more than 15 years, I ran that race until they so bitterly disappointed me with their decision to withhold funding from Planned Parenthood, which I wrote about in this post.

By |April 20th, 2015|Categories: Branding and Positioning|Tags: , , , , |Comments Off on 4 Tips to Rebuilding a Tarnished Brand

Communications: Reducing the Trust Deficit

Brian Williams may have disappeared from our television screens.  But the issue that led to his becoming the news instead of merely reporting it, has not—and that is, trust.   For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice.

By |March 1st, 2015|Categories: Influence and Thought Leadership|Tags: , , , , , , , |Comments Off on Communications: Reducing the Trust Deficit

Media Relations: Finding Your Perfect Pitch

Media relations have never been more challenging. With the speed of communications, the multitude of communications platforms, and the rise of press release distribution services, reporters and editors are simply overwhelmed by the number of pitches and press releases they receive.

By |February 9th, 2015|Categories: Media and Public Relations|Tags: , , , , , |Comments Off on Media Relations: Finding Your Perfect Pitch

Why The Team Won’t Use Your Organizational Messaging

Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort.  One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.

By |January 26th, 2015|Categories: Organizational Alignment and Internal Communication|Tags: , , |Comments Off on Why The Team Won’t Use Your Organizational Messaging
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