Why Your Storytelling Fails to Connect and How to Fix It
Businesses are jumping on the storytelling bandwagon and so many aren’t doing it well. Here are some ways to use storytelling to captivate your stakeholders.
Crisis Communications: When Shtickiness Goes Wrong
Paula Deen, the doyenne of Southern cooking, had a really good thing going—a strong brand, a loyal following, TV shows, and a multi-million dollar empire of endorsements, cookbooks, cookware, restcookbooksAnd then it all came crashing down.
Branding: Do You Have the Shtickiness Factor?
How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?”