Clear, compelling messages that resonate with your target audiences are the building block of an effective communications effort. One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for the organizational messaging to take hold.
Several years ago, while working with a client -- who shall remain nameless to protect the not-so-innocent -- I found myself stuck in word-mongering hell. As told in the Huffington Post this week, we were drafting an op-ed piece for a major metropolitan daily about a timely subject.
Great nonprofit organizations on the front lines of social change often have a tough time getting people to understand what they are doing, why it is vital and, more importantly, why others should get involved.
A great Olympic moment occurred not on the medal podium but on the sidelines as dejected snowboarder Shaun White failed to achieve his dream of capturing a third gold and earning a unique place in the history books.
In the movie Avalon, the father character Sam Krichinsky, remarks wistfully, "If I knew things would no longer be, I would have tried to remember better." I'm sort of feeling as Sam did today when I learned about the sale of The Washington Post to Amazon founder Jeff Bezos. We mourn for what was while moving forward to the future.
Taking a vacation break from all that change management? Here are some recommendations (not in any particular order) for reading that will change the way you think about things and help you in your work when you return.
It’s humbling to realize how easily our world can come to a stop. And how all the incredible communications tools we have don’t work when we don’t have power. After the first blast last weekend, all of our neighbors ventured out trading information. Some even ventured beyond the end of the street to get a good look at what was happening and then heard more information from others.
I did not intend to write about memory but logging into my Google Account I just forgot my password and had to reset it for the 8th time. And it strikes me that memory, along with so many other factors, weighs heavily on change management.
