Wainger Wisdom2024-04-29T14:14:40-04:00

WAINGER

WISDOM

In this blog, we explore what it takes to engage, inspire and connect whether you are building a personal or organizational brand.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Join us in this ongoing conversation about creating effective leadership communications with strategies and tactics that foster understanding and motivate people to act.

Puppies, Clydesdales Lead to Great Storytelling

The stars of this year’s Super Bowl weren’t the Broncos and Seahawks but the adorable Labrador puppy and muscular Clydesdale featured in a 60-second Budweiser beer commercial.  At last count, the ad had more than 40 million views on YouTube.  Pollster Frank Luntz noted on CBS This Morning that women and men in a focus group he arranged to watch the big game ads were deeply moved by it, some to tears.  So why is this commercial so powerful?

By |February 4th, 2014|Categories: Branding and Positioning|Tags: , , , , , , , |Comments Off on Puppies, Clydesdales Lead to Great Storytelling

Leadership Communications: The Art of the Follow-Up

Filmmaker Woody Allen once noted that, in Hollywood at least, “80 percent of success is showing up.”  In public relations and leadership communications, 80 percent of success comes from following up and following through.  It’s not enough to stake the claim; you also have to deliver on it.

By |January 22nd, 2014|Categories: Influence and Thought Leadership|Comments Off on Leadership Communications: The Art of the Follow-Up

Leadership Communications: Beating Stage Fright (and Other Spokesperson Woes)

Buzz around the beginning of the business new year was dominated by director Michael Bay’s flub at the Consumer Electronics Show.  While joining Samsung executive Joe Stinziano as a spokesperson to unveil the company’s new curved TV, he got out of sync with the teleprompter, couldn’t recover, and walked off the stage.  But was it a failure of leadership communications or just a really bad day gone viral?

By |January 7th, 2014|Categories: Influence and Thought Leadership|Comments Off on Leadership Communications: Beating Stage Fright (and Other Spokesperson Woes)

Leadership Communications Resolutions for 2014

For most of us, the ever-changing communications landscape – indeed, the shifting make-up of the world itself – makes it tough to keep up. So every year we resolve a little more firmly to deliver the leadership communications solutions that bring us a little closer and a little more connected to those who are most important – our customers, our supporters, our funders, and our family, friends, and professional associates.

By |January 6th, 2014|Categories: Influence and Thought Leadership|Tags: , , |Comments Off on Leadership Communications Resolutions for 2014

Holiday Public Relations Done Right

They call it the WestJet Christmas Miracle -- but it's not really so miraculous.  What it is is a celebration of great public relations, tied up in a bow with style, imagination, regard for your audience, and more than a dash of fun.

By |December 25th, 2013|Categories: Media and Public Relations|Comments Off on Holiday Public Relations Done Right

5 Leadership Communications Lessons from Nelson Mandela

Nelson Mandela will be remembered for many things: his courage, his humanity, his intellect, his embrace of his enemies, and an inspired leadership that helped  heal his country and pave the way to a new future.  Through his words and actions, he personified leadership communications.

Leadership Communications: Staying Out Front When Times Are Tough

The test of leadership communications isn’t when there is good news.  That’s easy.   Great communicators show their mettle when they have to share the uncomfortable, own up to mistakes or wrong doing, or admit to failure.

By |November 18th, 2013|Categories: Influence and Thought Leadership|Comments Off on Leadership Communications: Staying Out Front When Times Are Tough

Effective Communications: The Bedrock of Customer Service

Why it that companies have forgotten that effective communications is the bedrock of great customer service?  Poor communication can turn a loyal, happy customer into an enemy.

By |November 16th, 2013|Categories: Audience Engagement|Tags: , , |Comments Off on Effective Communications: The Bedrock of Customer Service

Crisis Communication: Responding in a Brand Appropriate Way

In the past month, the headlines have been filled with companies, politicians and companies facing crisis communications issues large and small. While ObamaCare tops most of the news, it isn't the only thing facing harsh criticism

By |November 12th, 2013|Categories: Influence and Thought Leadership|Tags: , , , , , , |Comments Off on Crisis Communication: Responding in a Brand Appropriate Way

Communications and Obamacare: Promises Burned, Opportunities Missed

Leadership Communications Bust It's an interesting communications phenom:  opponents disdained the Affordable Care and Patient Protection Act as "Obamacare" in hopes of scoring a negative PR hit.  But even in the heat of campaign battle last year, the President himself embraced the nickname, presuming that the actual [...]

By |November 4th, 2013|Categories: Influence and Thought Leadership|Comments Off on Communications and Obamacare: Promises Burned, Opportunities Missed
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