Puppies, Clydesdales Lead to Great Storytelling

The stars of this year’s Super Bowl weren’t the Broncos and Seahawks but the adorable Labrador puppy and muscular Clydesdale featured in a 60-second Budweiser beer commercial.  At last count, the ad had more than 40 million views on YouTube.  Pollster Frank Luntz noted on CBS This Morning that women and men in a focus group he arranged to watch the big game ads were deeply moved by it, some to tears.  So why is this commercial so powerful?

Targeting Audiences: Ask the Right Questions

In a recent article in the Washington Post, pollster and messaging guru Frank Luntz offered the following counsel to Republicans:  Re-frame the questions being asked about America’s future because, as he put it, “whoever controls the questions determines the answer.”  Smart advice.

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