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The Power of Framing Messages

Last week the Virginia Governor Bob McDonnell backed away from a controversial abortion bill that only a week before seemed to be gathering steam. The bill would have called for an invasive ultrasound to be performed before any abortion could occur. What started out as a debate about limiting the access to abortion and fetal rights within a week became a discussion of government intrusion.

By Liz Wainger|2018-11-21T08:59:01-05:00February 26th, 2012|Categories: Branding and Positioning|Tags: FrameWorks Institute, framing, Governor Bob McDonnell, messaging, public relations, Virginia|

Branding Yourself: Being Memorable

This question was very much on my mind at a BNI business networking event I attended this morning as a guest. The whole reason for the gathering is to connect with others to do business. Each of the 50 or so folks in the room got 30 seconds to talk about their company so that the rest of the people in the room could think about possible referrals or other opportunities. Thirty seconds is at once an eternity and a nanomoment.