Branding: Do You Have the Shtickiness Factor?
How many times have you read an article or seen someone appear on television who is referred to as the leading expert in your industry or field and thought, “it just ain’t so?”
Public Relations: Avoid Gobbledygook
I just came across an old post from David Meerman Scott, who developed with the help of Dow Jones Insight, the Gobbledygook Grader to eliminate those overused phrases from press releases that have become meaningless. You know what we are talking about–I blogged about some of them in an earlier post–innovative, robust, leading provider, next generation, new level, cost-effective and it goes on and on.