Why is it So Hard to Be Human (In Corporate Communications)?

Topping the list of advice about how to communicate during the coronavirus pandemic is being human. Yet so many companies and organizations struggle to be authentic and compelling. This blog post offers some practical tips for how to humanize your communications.

The Customer Service Power of a Singular Message

These days when you have a pleasant experience with any company, it’s almost a shock rather than the norm.  Often times, there is a huge disconnect between what the advertising messages say about the company and what the company actually delivers.