In America today, there is a writing crisis. Too many people cannot put together a coherent paragraph or a cogent email. Our digital world requires MORE writing not less. Among all of our presentation skills, writing is the most critical.
One of my best teachers about strategic communications has been, oddly enough, my dog, Ben. Of course, he can’t communicate the way we humans do by talking but he’s pretty good about letting us know what he wants and needs. And one of the ways he is able to do that is to tune into us. He observes, he senses where we are and responds.